Logo, Branding and Completely Custom Magento Store Design

Avg Bid (USD)
Project Budget (USD)
$1500 - $3000

Project Description:

300watches.com Design Specifications
Project Overview
• General: 300watches.com is the Internet manifestation of an eBay business that has been around for several years selling fine watches and accessories. We have decided to go with a Magento community edition e-commerce system and require a custom design for it.
• Goals: Develop a top-notch design blending form and function into one.
• Deliverables Required:
o Original branded logo (in vector format as well)
o Complete Magento e-commerce design according to specs
o E-mail marketing template design mirroring website
o Custom eBay store and listing template mirroring website
o Installation and complete testing of aforementioned items

• Affluent members of society, commonly having a sense of fashion and a taste for big-ticket items.
• Keep in mind, that this is not the only crowd we cater to, and would like to cover as large a demographic as possible.

Design & Influences
• We are looking for a crisp, modern and trendy look. The website must stand out in a crowd and must portray professionalism, trust and exclusivity.
• We favor a black/dark gray and gold color scheme similar to gilt.com, and would be delighted to work silver and red accents in there as well. We are also giving discretion to the artist and are open to suggestions.
• See other websites in our field:
o Atgvintagewatches.com
o Worldofwatches.com
o Thewatchery.com
o Luxurybazaar.com
o Finestwatches.com
• Global (Every Page)
o Header, left & right sidebars, main content area and footer
o Clickable flags to switch between different language store views at the top (English/Spanish/Russian)
o Most vital and important information “above the fold” as much as possible
o eBay feedback button linking to eBay about me page with dynamically loaded feedback score somewhere close to top
o LiveChat button somewhere close to top
o Product attributes and manufacturers in sidebar in scrollable boxes in order to conserve space (see thewatchery.com)
o Search box at the top
o Newsletter signup box
o Increase/decrease text size buttons up top
o Social media & contact information (800#, Facebook, Twitter,etc)
o Recently viewed products with thumbnail and product name
o Compare products
o Sidebar with 8 latest blog/news posts (title and short excerpt) from aheadWorks blog
o Dynamic list of all manufacturers somewhere on every page
o Header Navigation
• Main categories (~30)
• About Us
• Affiliates/Partners
• Home Page
o All global elements
o Blog/news with latest posts in main content
o 18 products display in grid
• Product Page
o All global elements
o One central description (no short/long)
o Additional information (attributes) in plain site (not hidden in tab as current)
o Product reviews
o Enough space in product description container to, potentially, embed video
• Category & Manufacturer Specific Pages
o All global elements
o Each main category and manufacturer will have an associated article/description, and icon which should be on top of the products grid. The articles will often times be too long, pushing the products “under the fold”, so a truncated preview should be displayed with a jQuery (or other) “Read More” link that will expand the article container to reveal entire article.
• Shopping Cart, Account, Search Results and all other Pages not Mentioned
o All global elements
o Styled appropriately to mimic rest of site

Budget and Timing
• We value quality over quantity and are open to quotes and estimates. We want everything done well and done right.
• Due to the size of the project, we would like to break payments up in as many milestones as possible.

Additional Project Description:
08/23/2010 at 20:46 EDT
Although, this probably goes without saying, I would like to mention that all work must be done in valid, compliant, any-browser-friendly, SEO-friendly HTML/CSS.

08/23/2010 at 21:02 EDT
Please note that we do not required installation/configuration of Magento as Magento community edition is already currently installed on our server.

08/23/2010 at 21:41 EDT
IF YOU ARE UNABLE TO VIEW ATTACHMENT, PLEASE GO TO http://dl.dropbox.com/u/6564900/300watchesDesignSpec1.pdf

Skills required:
Branding, eCommerce, Logo Design, Magento, Website Design
Additional Files: 300watchesDesignSpec1 300watchesDesignSpec1.pdf
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