Update of Business Webpage, SEO and Social Marketing, targeting specific targets profiles

CLOSED
Bids
24
Avg Bid (AUD)
$429
Project Budget (AUD)
$250 - $750

Project Description:
Update of Business Webpage, SEO and Social Marketing, targeting specific targets profiles

I run a registered training organisation (RTO) located on the Gold Coast of Australia. The RTO offers a suite of business and management diplomas and certificates delivered online and by distance education technology and processes.

Project requirements:

1. I need the RTO’s existing web page to be updated so that its appearance and functionality mirrors that of a bench mark example (the benchmark example will be provided once the project has been awarded). I also need a few items removed from and some added to the site.
2. I need ongoing SEO strategy and processes implement and performance statistic reported to me. The SEO will initially be run for one month, if the performance statistics verify a significant improvement in qualified traffic to the site I am prepared to enter into a long term contract subject to ongoing performance criteria. I would like the SEO to attract qualified leads that is I need to SEO not to simply attract anybody but those people who are looking for business training. I would expect the target listed below to help with the development of such a strategy.
3. In conjunction with the SEO processes I need a social marking strategy implemented that targets the following client profiles:

o People wanting to study an online or distance course
o Australian high school students in years 10, 11 and 12 looking to improve their entry scores for University
o People who have a job as a human resource manager or a training manager
o International School students who are looking to study in Australia after graduating from high school
o Any University Graduates who have graduated with a degree in a discipline other than Business, Commerce, Management etc. If these students can add a Business Qualification to their resume they will be more attractive to employers
o People who are unemployed
o Young mums especially those who have had to leave school early
o Pregnant women and women on maternity leave from their jobs
o People with a disability
o Australian expatriates living and working outside of Australia
o People who want to get promoted at their work
o People who are interested in book keeping
o People who are interested in Management
o People who communicate with customers
o People who want to gain entry into a business or management degree at University

I also need statistics on the number of people from each profile group that are attracted to the site. And I would expect the SEO and Social Marketing strategy to reinforce each other and the brand of the business (Attract students to the web page).

Skills required:
SEO, Social Networking, Website Design
About the employer:
Verified
Public Clarification Board
Bids are hidden by the project creator. Log in as the employer to view bids or to bid on this project.
You will not be able to bid on this project if you are not qualified in one of the job categories. To see your qualifications click here.


$ 250
in 70 days
$ 1000
in 8 days
$ 1200
in 20 days
$ 650
in 30 days
$ 250
in 30 days
$ 1000
in 15 days
$ 550
in 7 days
$ 250
in 30 days
$ 250
in 30 days
$ 299
in 30 days