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i am wishing to create a website for the retail liquor industry in Australia. an easy to use shopping cart at the front end enabling choice of product by variety, region, price and brand along with space for regular on promotion products. A CRM database will capture buyer information and build profiles for future suggestion purposes as well as enabling targeted promotional activity. Secure storage of data is required, along with scalable CRM software. credit card details will also need to be stored for ongoing automatic debit for sales made.
the front end needs to marry with a back end warehouse where orders are packed and shipped from. shipping requires confirmation of date and time with the customer along with a tracking facility to ensure the highest quality consumer experience.
marketing facility is required through ongoing exposure via the web mediums.
overall the website should be simple to use as a consumer and as a supplier.
i have liquor industry experience and marketing experience. i am limited in my IT capacity. there are alot more aspects to this project to work through, however this is an outline.