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I need to design a single landing page for a Google adwords campaign.
The client is Plumbing Experts, Inc. The adword campaign focuses on the keywords "plumbing" and "plumbers" for the local area of Palm Beach County and Broward County, Florida.
The client currently has a website http://www.plumbingexperts.com which has not been successful as a landing page.
I designed a new landing page http://www.plumbingexpertsinc.com which has also not been successful in conversions. A conversion is defined as a telephone call to schedule a service appointment, or filling out and submitting the "Schedule An Appointment" form.
I view the competition as primarily three websites: http://www.rapid-rooter.com/ and http://www.artplumbingandac.com/ and http://www.rotorooter.com/ The landing page must be able to successfully compete with these websites.
The client believes a simple look like http://www.stamps.com/ may be worth looking at. (This is NOT a requirement if you don't think it will lead to conversions.)
The client and the competition are all good service companies. They all hope to gain the trust of thier clients. The only major differentiation between my client and the others is they have a $44 special price for a service call. The other companies are significantly more expensive. All copy should be taken from http://www.plumbingexpertsinc.com.
The job: I need a landing page design for the keyword "plumbers" that will generate service calls to the client. The page should have small links to the rest of the website (schedule, services, about us). I will design the rest of the website to be compatible with your design. The client would prefer the logo on plumbingexperts.com (white background) but variations will be acceptable if they will produce conversions.
All design methodologies are acceptable, including flash, css, etc. The look and results are most important.