Digital & Media Analyst

CLOSED
Bids
5
Avg Bid (CAD)
$588
Project Budget (CAD)
$250 - $750

Project Description:
Digital Analyst
Background and Experience
- BSc in Statistics/Math or BComm/BBA or similar field or equivalent experience in marketing and/or IT
- Client and/or agency side experience in managing analytics in measurement, implementation, analysis and optimization (A/B Testing)
- Working with cross-functional teams (project management, development, creative and QA departments) on how analytics would be embedded throughout the project lifecycle
- Technical know-how and best-practices for approaching digital analytics that speak to client/product needs for KPI identification
- Comfortable working with data sets and putting that into context for various stakeholders
- Provide expert advice and assistance with insights driven from internal and external data
- Experience in the build/management of websites (responsive or/and mobile optimized) and mobile apps (iOS, Android, or/and Windows)
- Data visualization experience to transform data into reports, dashboards or infographics
- Good presentation skills with ability to translate data into key insights
Tools / Knowledge of Data Sets
- Have extensive knowledge and utilization of Google Analytics, WebTrends, Coremetrics or Omniture (Adobe SiteCatalyst)
- Have worked with SEO tools to determine relevant SEO elements during a web/digital build
- Conducting market research on the web to gauge customer satisfaction/behaviour (Preferred not required)
- Excel or other data manipulation tools
- Use of social media measurng tools (Radian6 or Sysomos)
Media Analyst
Background and Experience
- BA, BSc or BComm/BBA or similar field or equivalent experience in marketing, media and/or advertising
- Have worked at a media agency assisting with media buys and
- Extensive knowledge of digital advertising (display, video, search)
- Interpret sales campaigns data into reports and recommend optimized media plans based on data
- Test and optimize campaigns real-time
- Good presentation skills with ability to translate data into key insights
Tools / Knowledge of Data Sets
- Experience with media buying platforms, online advertising (DART, DSP)
- Ability to interpret sales relevant data via comScore, Evaliant, PMB to capture customer level information
- Digital Measurement: Google Analytics, WebTrends, Coremetrics or Omniture (Adobe SiteCatalyst) (preferred not required)

Skills required:
Analytics
About the employer:
Verified
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