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Terré Aesthetic Medicine Clinique is currently making a huge and intensive marketing campaign to increase the amount of fans on its Facebook Fan Page. In order to attract more people to our contents and recollect data through our on-line forms, me want to create a game, which will be used as a fun way to stimulate viralization, win services and other prizes and, most of all, invite friends, play on line and make our data base grow exponentially in a short period.
The essential features required in this game are:
1. It has to work on Facebook and over mobile platforms, like IOS and Android.
2. The entire system must be completely customizable by the administrator, regarding all-type graphics, sounds, images, themes and all features, based on XML files.
3. It has to allow people to register and accumulate score or credits.
4. The system must allow people to "send a gift" to a friend, either it is a prize won or credits, coins or points to play.
5. All actions made by all users must be published on their Facebook walls.
6. It has to allow the administrator to customize and change sounds, look and all visual elements.
7. Always show a public top rank with the best players, in order to tempt people to play more and get better results.
8. It must have a simple and effective back-office management system, for the administrator to modify data and easily identify each person that registered and the winners list, most frequent players, etc.
9. Let the administrator offer new promotions constantly and manage contents as well as prizes.
10. The system must be customizable to perform perfectly either from computers and mobile devices (smartphones and tablets), from one single back-office system.
11. Viralization must happen through two phases: because the system requires it at the beginning and also by stimulating people to pass on the game to their friends. This game must be "contagious".
12. The company that finally will build this app, must show all credentials, assuring its legality and experience in the game making area. This company also has to ensure code-owning and signing of NDA.
Objectives and Spectations:
1. Achieve successful branding and penetration onto different age and socioeconomics segments.
2. Obtain steady people income through constant game refreshing, regarding new offers, promotions, graphics, features, etc.
3. Make our data base grow substantially.
4. Boost sales.
5. This system must ensure a minimum of 500.000 new contacts for each prize winning.