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We need one press release written - with two different versions.
Press release should promote our company and services. We offer exercise video downloads and an online food and exercise journal. Our target market is busy women between the ages of 20-45 - many of these women are moms with young children. We also recently acquired a national contract with an international corporation.
We will be distributing these to LOCAL media, including TV, radio, newspapers. This version should not only promote our business but also send the message "local business woman goes national" - that type of feel.
This version will be distributed nationally - to various media outlets. This will not only promote my business but will also promote the message "New age in fitness with online workouts" - something like that. This version is intended to gain national attention - it should be catchy and unique. There should be a distinctive edge to the PR, something that would get the attention of the media.