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We have created a concept Fitbee. The Slogan is: Get fit with a Sting. This is everything what a big Gym not is. This is personal coaching, high intensity fitness equipment and you're out the door in around 60 min. with the effect of a 2 hour workout in regular gyms, on reservation only and smaal groups 1-8 max. Where other people drop out, cause they don't see results, here we are the sting, to keep them going and stay motivated.
Thought off a script would be: Person (fat/unfit) doesn’t want to work out, a swirm of bees is coming and stings the person into the gym (hive) and inside the hive, there is the workout of the equipment shown and active people with instructor and guidance and walks out with results and happy smile.
End result should be a movie c.q. trailer of about 30 secs - 1 min. of HD quality. Style like the movie BEE.