Need ebook on local online marketing

• Project ID:

  785188

• Project Type:

  Fixed

• Budget:

  $250-$750 USD
  

Project Description:

Hello, I'm looking for someone to write a short ebook (40-75 pages) on local online marketing. This ebook should outline how a small business owner (lawyer, doctor...etc) can establish an online presence and generate leads online using the internet. I'm looking for someone who is truly knowledgable in this subject. Also, looking for screen shots within the book that guide the business owner exactly how to get set up.

Here are the subjects that need to be covered (chapters) along with some notes and details regarding the content. This is by no means definitive but what I'm thinking so far. You can certainly add to it with your expertise.

1. intro
2. how to set up a basic website
-purchase domain and hosting
-set up a basic wp blog (make it simple with a call to action)
-where to find someone else to do it if you dont want to
-expensive firms
-outsourcers
-talk about converting customers (must have someone follow up with leads within 1 hr or less)
-get email, name and phone (offer a free report as an incentive)
-the importance of copywriting - different words equal different results
-targeted landing pages for different customers in their niche (age, gender...etc)
-testing with google analytics

3. PPC
-how to set up and get rolling (screen shots) with the major ppc companies (google, yahoo, bing, yellow pages, white pages and fb)
-keyword research (screen shots/examples)
-ad writing
-content network vs. search
-also advertise directly on main city's newspapers website (if applicable)

4. SEO
local maps
google places - how to set up (screen shots)
articles and where to submit them
setting up a blog and adding content (good content relevant to their niche)
free directories, yellow pages
press releases
video and video submission

5. email marketing
the importance of it - list to market to
how to set it up
free report to get leads
how to write email copy (subject lines, call to action)
send emails 1-3 times a week (or less)
how to create a follow up series that gives value (5-10 follow up emails that go out in 3 day increments)
broadcasts/sales...etc

6. social media
facebook fan page

7. testing/tracking
the importance of it
what to track (clicks, calls, sales..etc)

8. a step by step plan plus review of everything





Again, I'm looking for someone who is genuinely knowledgable in this subject matter and can offer a simple, actionable advice in all of these areas with lots of screen shots and step by step information. Yes, many business owners are to busy to do this stuff and many will just pay someone but this ebook is directed at those who want to learn everything, do it themselves or don't want to pay high fees to an SEO company. This book should give them everything they need to do it themselves or give them an understanding enough to hire less expensive contractors to help them.

Thank you for considering this project, please let me know if you have any questions.

Skills required:

Articles, Ghostwriting, Report Writing, Technical Writing