o 5 years 2 months total experience in the Marketing IT software and Services.
o 6 months experience in Marketing and Operations in the Media Industry
o MBA (full-time) in Marketing from Alliance Business School, Bangalore, India
o GMCP (Graduate Marketing Certificate Program) from SMU Cox School of Business, Texas, USA
o Google Adwords Certified - Search Advertising,Oct 2011
o Google Analytics Individual Qualification
CORE COMPETENCIES
Marketing Activities - Identify, develop, and evaluate marketing strategy, Analyze consumer research, market trends; Research and analysis of current and future markets, creating content and managing positioning in website, sales enablement - creating sales kits including case studies, whitepapers, presentations etc. Complete support and coordination for events and external tradeshows.
Competitive Intelligence Analysis - track and analyze the events and actions of competitors, Competitor analysis report, market insights on competitors, early warning on threats and opportunities, SWOT Analysis
Branding and Advertising - Development of numerous advertising campaigns (inclusive of TV, newspaper, magazine, radio and Internet), Brand Building through Search Engine Optimization (SEO)
Marketing & Sales Support-Works in partnership with Marketing Director, Sales Director and Services Business Development on key marketing programs and ensures achievement of pipeline and marketing interest goals. Collaborate with the extended Marketing and Services teams. Coordinate with the extended Marketing team including Creative Services, Communications, PR, AR, IT, Marketing Operation,etc.
Lead Generation - Opportunity databases, Analyze opportunities with selected prospects from within the Database, Managing key customer connects, ensuring support to Account based marketing activities. Develop and maintain customer relationships and maintains high levels of customer satisfaction and loyalty with customers. Understanding of the sales process and the types of programs and activities that will further services attachment to sales deals.
o Experience in handling US, UK, Nordic, Singapore region markets
o CRM Applications Microsoft Dynamics CRM/ [login to view URL] / Sage ACT
o Microsoft Office Suite : Word, PowerPoint, Excel, Access
o Strong communication & presentation skills
o Excellent Team management
o Passionate, good analytical skills and detail-oriented