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Flag of CANADA
toronto, canada
It's currently 8:17 AM here
Joined March 8, 2013
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Sarah D.

@SarahDyer

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Flag of CANADA
toronto, canada
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Product Manager, Project Manager, Blogger, Writer

After close to 10 years in the computer industry in Global Project Management and Product Marketing, I stepped back for a few years to take care of my children. In that time I focused on keeping connected through blogging and became a Featured Blogger at [login to view URL] where I have content published regularily under Sarah Dyer: Practically Speaking. [login to view URL] I am actively seeking new projects to which I can add value. I am deadline driven, focused on results and providing quality work in a timely fashion. I have an undergrad degree in Psychology and an MBA in International Marketing. Please feel free to contact me for any project that you would consider me a suitable candidate.

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Experience

Brand Manager, HP Imaging and Printing Group

CDW
Apr 2006 - Oct 2007 (1 year, 6 months)
Led development and execution of marketing strategies to increase HP's Imaging and Printing revenue and marketshare with CDW customers. Analysis of competition, market trends and customer requirements to improve CDW printing solution offering. Development of category penetration campaigns using customer purchasing behavior to drive strategic direction. Selected Contributions: ? Responsible for maximizing sales revenue, profit and partner co-op for specific product category through strategic planning

Product Marketing Manager

Dell Inc
Oct 2003 - Oct 2005 (2 years)
Led all marketing functions for Displays and Consumer Electronics products, responsible for five product lines targeting both the home user and corporate and public segments of the business on a national level. Provided detailed analysis of the market for each of the product categories, and directed product merchandising and promotion through all forms of media. Monitored and analyzed current product and new product trends, pricing, and marketing strategies. Influenced product direction based on market ana

Analyst

EbenX Inc
Aug 2002 - Jan 2003 (5 months, 1 day)
Managed a wide range of reporting tools for call center environment. Improved and maintained a software tool for increased call center efficiency, maintained a database of health plan information with easy access for call center reps, decreasing talk times and improving customer satisfaction. Selected Contributions: ?Developed strategies to improve call center performance while participating in management meetings. Successfully maintained hypertext tool to improve call center efficiency. ?Ensured rep

Education

MBA International Marketing

University of San Diego, United States 2000 - 2002
(2 years)

BA Psychology

Canada 1994 - 1997
(3 years)

Publications

Modernmom.com

Mom, Inc
http://www.modernmom.com/blogs/sarah-dyer

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