Dear, the posted project its already awarded to another person.However, I am in need of your writing skills and strong desire of quality for this next project. I am recently started an online web site that servers a textbook marketplace, where students can buy, rent or sell their text books to other students for a cheaper price. In the same website, we provide services of hottest deal around to enable students buy things in a cheaper environment as you know college life can be expensive sometimes. We also provided various important informations about topics, places, and things more like ask&answer. Finally, a tortual session that encourages share of knowledge start from exam papers to test papers, essay papers, one-to-one help session. In this line of business it requires intensive competitor analysis, Market Planning, Business analysis. I want you to perform an intensive and well detailed competitor analysis to assess the strengths and weaknesses of current and potential competitors. My Budget for this project its 100 dollars and bonus will be released if the work is effectively and efficiently done to the maximum standards. Well, I have faith in your ability to perform and I believe you can accomplish the task. If you are willing to do the project their are the technical information you need to know to accomplish the project. A common technique is to create detailed profiles on each of your major competitors. These profiles give an in-depth description of the competitor's background, finances, products, markets, facilities, personnel, and strategies. This involves:(1)Backgroundlocation of offices, plants, and online presenceshistory - key personalities, dates, events, and trendsownership, corporate governance, and organizational structure(2)FinancialsP-E ratios, dividend policy, and profitabilityvarious financial ratios, liquidity, and cash flowProfit growth profile; method of growth (organic or acquisitive)(3)Productsproducts offered, depth and breadth of product line, and product portfolio balancenew products developed, new product success rate, and R&D strengthsbrands, strength of brand portfolio, brand loyalty and brand awarenesspatents and licensesquality control conformancereverse engineering(4)Marketingsegments served, market shares, customer base, growth rate, and customer loyaltypromotional mix, promotional budgets, advertising themes, ad agency used, sales force success rate, online promotional strategydistribution channels used (direct & indirect), exclusivity agreements, alliances, and geographical coveragepricing, discounts, and allowances(5)Facilitiesplant capacity, capacity utilization rate, age of plant, plant efficiency, capital investmentlocation, shipping logistics, and product mix by plant(6)Personnelnumber of employees, key employees, and skill setsstrength of management, and management stylecompensation, benefits, and employee morale & retention rates(7)Corporate and marketing strategiesobjectives, mission statement, growth plans, acquisitions, and divestituresmarketing strategies(8)Companies competing in a related product/marketCompanies using related technologiesCompanies already targeting your prime market segment but with unrelated productsCompanies from other geographical areas and with similar productsNew start-up companies organized by former employees and/or managers of existing companiesThe entrance of new competitors is likely when:There are high profit margins in the industryThere is unmet demand (insufficient supply) in the industryThere are no major barriers to entryThere is future growth potentialCompetitive rivalry is not intenseGaining a competitive advantage over existing firms is feasibleIt seem a lot of information, when you start you will understand that its easier than it looks. Following competitor web sites will be listed to aid you in your information search. For textbook:Half. com, Amazon.com, Chegg.com, Textbooks.com,Dear, the posted project its already awarded to another person.However, I am in need of your writing skills and strong desire of quality for this next project. I am recently started an online web site that servers a textbook marketplace, where students can buy, rent or sell their text books to other students for a cheaper price. In the same website, we provide services of hottest deal around to enable students buy things in a cheaper environment as you know college life can be expensive sometimes. We also provided various important informations about topics, places, and things more like ask&answer. Finally, a tortual session that encourages share of knowledge start from exam papers to test papers, essay papers, one-to-one help session. In this line of business it requires intensive competitor analysis, Market Planning, Business analysis. I want you to perform an intensive and well detailed competitor analysis to assess the strengths and weaknesses of current and potential competitors. My Budget for this project its 100 dollars and bonus will be released if the work is effectively and efficiently done to the maximum standards. Well, I have faith in your ability to perform and I believe you can accomplish the task. If you are willing to do the project their are the technical information you need to know to accomplish the project. A common technique is to create detailed profiles on each of your major competitors. These profiles give an in-depth description of the competitor's background, finances, products, markets, facilities, personnel, and strategies. This involves:(1)Backgroundlocation of offices, plants, and online presenceshistory - key personalities, dates, events, and trendsownership, corporate governance, and organizational structure(2)FinancialsP-E ratios, dividend policy, and profitabilityvarious financial ratios, liquidity, and cash flowProfit growth profile; method of growth (organic or acquisitive)(3)Productsproducts offered, depth and breadth of product line, and product portfolio balancenew products developed, new product success rate, and R&D strengthsbrands, strength of brand portfolio, brand loyalty and brand awarenesspatents and licensesquality control conformancereverse engineering(4)Marketingsegments served, market shares, customer base, growth rate, and customer loyaltypromotional mix, promotional budgets, advertising themes, ad agency used, sales force success rate, online promotional strategydistribution channels used (direct & indirect), exclusivity agreements, alliances, and geographical coveragepricing, discounts, and allowances(5)Facilitiesplant capacity, capacity utilization rate, age of plant, plant efficiency, capital investmentlocation, shipping logistics, and product mix by plant(6)Personnelnumber of employees, key employees, and skill setsstrength of management, and management stylecompensation, benefits, and employee morale & retention rates(7)Corporate and marketing strategiesobjectives, mission statement, growth plans, acquisitions, and divestituresmarketing strategies(8)Companies competing in a related product/marketCompanies using related technologiesCompanies already targeting your prime market segment but with unrelated productsCompanies from other geographical areas and with similar productsNew start-up companies organized by former employees and/or managers of existing companiesThe entrance of new competitors is likely when:There are high profit margins in the industryThere is unmet demand (insufficient supply) in the industryThere are no major barriers to entryThere is future growth potentialCompetitive rivalry is not intenseGaining a competitive advantage over existing firms is feasibleIt seem a lot of information, when you start you will understand that its easier than it looks. Following competitor web sites will be listed to aid you in your information search. For textbook:Half. com, Amazon.com, Chegg.com, Textbooks.com,
