Location: shoreham by sea, United Kingdom
Member since: September 2010
I run both the editorial and commercial operation of DecisionMarketing. This includes researching, writing and uploading news and profile articles, as well as commissioning thought-leadership pieces and reviews of the latest direct and digital marketing campaigns. I am also responsible for the commercial side of the business, selling advertising and sponsorship opportunities, as well as business and site development.
After more than 25 years in business journalism, I launched my own editorial consultancy - McKelvey Ink - in October 2008. As well as the online magazine DecisionMarketing.co.uk, I also work for a number of clients in the marketing industry, including agencies, suppliers and client marketers, providing editorial consultancy, article and opinion piece writing, PR, and newsletters. I have also worked for the BBC School of Journalism website, undertaking a host of different editorial projects, from rewrites to
Editor of Precision Marketing, the market leading magazine for the direct marketing industry, as well as editor-in-chief of Data Strategy, a monthly magazine for data professionals.
As associate editor of this market-leading marketing magazine, I ran the features desk, commissioned senior industry figures as well as fellow journalists to write up to 10 features a week. I also worked on the news desk and represented the magazine at industry events.
In charge of a five-strong production desk on this major business weekly, subbing, designing, laying out and passing up to 70 editorial pages a week.