Darren F.

I came into advertising from the world of publishing where I was a successful entertainment and music magazine editor. And so that means I bring that all too rare commodity of an advertising creative director and writer who really knows how to write copy - even grammatically correct copy! I have over 15 years experience working at various agencies, covering both traditional and digital media, sponsorship, publicity and events - and onto creative strategy and consumer insights. No time. No budget. No worries! I am resourceful, cool in a crisis and unflappable. I can be cleverly creative, while also commercially aware. And whether it’s engaging consumers with humour or tackling more serious subjects, I feel equally at home. Over my time in the industry I have proven myself to add significant value at every level of the development process – from initial strategy through to creative execution. And am now utilising this experience to consult on a freelance basis, both as a strategically-savvy Creative Director and accomplished advertising writer. Please see my website at [login to view URL] to view my portfolio of work.