A post graduate diploma holder in Communications, I have over 15 years of experience working in the media industry. I have worked in leading media agencies like Lintas, Starcom Mediavest Group and IPG Mediabrands as well Yahoo!. I have handled various aspects of the media business - media agency, media house, and consultancy, and have experience in all kinds of media. I also have substantial experience in setting up organizational teams and processes and strategic consulting.
My roles have been varied, spanning from handling large advertiser accounts, developing business solutions, strategic consulting, new business, consumer insights, research, training, business strategy and data analytics.
Now I work as an independent strategic consultant in the domain of marketing and communications to various companies as well as agencies.