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walkerenergy

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Location: Akron, United States United States

Member since: May 2012

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Portfolio

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Resume

Experience

Marketing Consultant/Project Manager

Jul 2010 - Present (2 years)

Self-employed

Senior Area Manager

Apr 2009 - Jun 2010 (1 year)

IPA, International Profit Associates

Principal

May 2000 - Apr 2008 (7 years)

info2TECHNOLOGY

Earlier

Feb 1980 - Jan 1995 (14 years)

Companies & Positions

President, Luminaries Design. Director of Operations, Pro-Data Systems. Owner, Champion Industrial Trucks

Education

IMMS / Internet Marketing Masters Science

Full Sail University

2010-2011

M.B.A

Regis University

2002-2004

Bachelor of Business Administration / Marketing

Kent State University

1994-1999

Certifications

Essentials of Business Development

Regis University School for Professional Studies, MBA Program

The emphasis of the Certification is on the application of the tools, concepts, methods and models used to plan and run a business venture successfully.

Publications

Use SEO To Beat Your Competition

The Academy of Business Strategy

Using specialized research software that estimated Nikon USA's average ad budget, I learned Nikon USA's decreased their ad budget 390 percent in paid search for the same month, one year later. Yet Nikon's average ad position, for these periods remained unchanged, with an average ad position of third on Google, Bing and Yahoo (average ad position is determined partly by keyword usage). In other words, Nikon USA maintained its relative ad position and saved thousands of advertising dollars u

Marketing Goals Improve Inbound Marketing

The Academy of Business Strategy

Setting S.M.A.R.T. goals is an important aspects of online marketing. As a result, a Corporation's smart goals are one of the first things to audit when an organization is not happy with the results they are achieving through online marketing. You do not need particular technical skills or a huge budget to make your website an effective lead generation and customer support tool. Having online marketing S.M.A.R.T. goals are the best place to start when trying to set and then reach online marketing obje