Extensive background in search marketing and communication fields. Over 4 years experience in pay-per-click-advertising. Proven ability running large search marketing campaigns across across all types of advertising platforms. Proven ability managing a portfolio of accounts.
Strong leader as well as team player, excellent communication skills. Highly proficient in a variety of tools for reporting and data analysis.
Manage all aspects of account optimization: manual bid management, keyword expansion, campaign structure, negative terms, and ad copy testing. Have worked on smaller 3 tier platforms as well as with mobile and display advertising. Experience in building custom analtyics tools. Google Analytics expert. Regularly attend industry webinars and conferences to continue to increase knowledge of search marketing.
I am brand new to the site, but don't let that stop you from bringing me on to help with your project.
I'm looking forward to working with you!
Skills:
Pay-Per-Click Advertising (Google Adwords, Facebook, Linkedin, Bing & AdRoll)
Email Marketing
Native Advertising Campaigns (In-Feed/Social, Recommended content & Paid inclusion)
Sales Funnel Optimization
SEO optimization
Content Marketing & Social Media
Landing Page UI / UX
Tools:
Google Analytics
Mixpanel
KISSmetrics
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In-house custom data analysis tools
Optimizely
SEMRush
MajesticSEO
WooRank
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Optimizely
LuckyOrange