Find Jobs
Hire Freelancers
Chat with Ava - Your AI Business Consultant
User Avatar
Hi I'm Ava, your AI guide to supercharging your business!
Whether you're already running a business or dreaming of starting one, I'm here to help turn your vision into reality using AI powered freelancers. Share your business goals, and together, we'll create a project that our talented freelancers can bid on. Let's make your vision a reality!
I have a business
I'm starting a business
Something went wrong while sending the conversation to your email. Please try again later.
You can only save your conversation once per hour. Please try again later.
Your conversation is too short. Keep chatting with Ava to enable saving.

Future proofing your startup for the AI revolution

Will your startup survive the AI revolution? We spoke to Greg Cross from Soul Machines to lean how to stay prepared.
Nov 29, 2019 • 4 minute read
Updated on Jan 9, 2020 by Closed User
Cover Photo
The Artificial Intelligence industry is booming and you don't have to venture far to encounter it. In fact, simply saying "hey Siri" to your iPhone  converts your voice into a probability distribution plot using Deep Neural Networks to generate a confidence score to determine the likelihood of the assistance being summoned.
And all this just to decide whether or not the phone should respond with: 
We had the privilege of sitting down with Greg Cross to discuss all things A.I. Greg is the co-founder of Soul Machines , a company bridging the gap between human and machine interaction with "digital human" communication agents.
You can't have a conversation about technical innovation that isn't sprinkled with A.I references, and it seems like only in the last few years this term has become less of a trendy buzzword and more of a reality. 
Greg say A.I is expected to aggressively take over the tech space, so if you're a tech startup, A.I is an innovation you can't afford to ignore.
"Any company that's operating in the tech space is going to have to use Artificial Intelligence," Greg says. "You're not going to be able to avoid it."
But the permeation of A.I won't be limited to just the tech space. Within the next five years, just about every industry is expected to adopt some form of Artificial Intelligence technology. 
ai adoption by industry
So if you've been avoiding investigating this technology, now is the ideal time to confront it. Greg suggests we're just entering the cusp of a major A.I revolution. 
"AI is incredibly pervasive in our lives now but we're still at a very early stage." he says.
If you incorporate AI into your startup now, you're at an incredible advantage because, according to Greg, it's the A.I. driven business that will dominate the future market.
"[AI] is going to change the whole landscape," Greg says. "The big companies today aren't going to be the big companies in 10 years' time"
Who knows? Perhaps one of your biggest and most formidable competitors will eventually be crushed between the tectonic plates of the changing landscape and give way to you.  
Banking is a prime example of an industry at risk of failure in the A.I revolution. Greg says the fundamental flaw of this industry is its failure to adapt to future customer requirements.
"Think about the banking industry," Greg says. "There's the retail banks and the digital banks. Yes they have different cost structure, but are they really solving the problem of what is the future of the customer experience and banking going to look like? I don't think so."
But it isn't just ancient industries like banking that are at risk. According to Greg, tech startups are also at risk of innovation failure.
"We assume that, because we are the tech guys, we're invisible. But I think we are entering into an era where our industry is going to be transformed as well. We need to think really hard about how this technology is going to disrupt our own industry," Greg says.
According to Greg, startups can future proof themselves by always thinking of their future customers and how they can best accommodate them. Of course, no one knows the future, but by following tech trend channels, you can at least form a prediction.
So how can your startup start incorporating  A.I solutions? Greg suggests you narrow down your value proposition to identify areas of A.I integration.  
"What we are doing is heavily focused on, 'How do we create a personalized customer experience? How do we deliver that incredibly specialized knowledge to people in a way we hadn't been able to ever do before?"
As Greg mentioned, A.I is already pervasive in our lives so you shouldn't have difficulty finding an A.I solution that can benefit your startup. 
"Already things like data analytics platforms and data analysis are being driven by some form of artificial intelligence," Greg says.
And this list of A.I options is expected to keep growing exponentially. So, if you can't quite find A.I tech that's perfect for your startup needs, it's only a matter of time before you do:

Revenues from the artificial intelligence (AI) software market worldwide from 2018 to 2025 (in billion U.S. dollars)

ai software market trends
Another important aspect to consider is how startup members should cultivate their skills to remain relevant in the future. Greg suggests that it may not necessarily be programming skills that determine a startup's potential. 
"What are going to be the core skills and capabilities needed to have a successful and valuable startup in that AI era? It may not be about the people creating the best code. It may be in the application areas, in the intermediation areas. It's these enormous value shifts that create these opportunities."
But A.I isn't without its risks, and it's the fear of these risks that prevents many startups from leveraging much of the technology. But fear of the unknown shouldn't prevent you from facing it. According to Greg, we can only fully embrace this innovative technology if we are willing to challenge our fears through the ancient art of communication.
"There are, without a doubt, scary aspects to AI," Greg says. "What I often say to people is AI and machines are going to become a pervasive part of our communities and our societies, so if you're afraid of it or your concerned about it, you have to be prepared to enter that dialogue and enter that debate."
Tell us what you need done
Enter your project name
Start your Project
Related Stories

Talk to one of our Technical Co-Pilots to help with your project

Get Help Now

Recommended Articles Just for You

Article Thumbnail How AI can power your startup
Future-proof your startup with AI. We show you how
6 min read
Article Thumbnail What Google's quantum breakthrough means for you
The tech world is abuzz with the rise of quantum computing, but how will it impact your business and why should you care?
6 min read
Article Thumbnail Your complete guide to hiring a programmer
You can hire a programmer to solve just about any complex problem, the problem is knowing how to hire the right professional for the job. Learn how..
13 min read
Article Thumbnail Top tools for Python developers
Want to accelerate your Python expertise? Streamline your workflow with these software solutions and grow your skills with these free courses.
5 min read
Thanks! We’ve emailed you a link to claim your free credit.
Something went wrong while sending your email. Please try again.
Registered Users Total Jobs Posted
Freelancer ® is a registered Trademark of Freelancer Technology Pty Limited (ACN 142 189 759)
Copyright © 2024 Freelancer Technology Pty Limited (ACN 142 189 759)
Loading preview
Permission granted for Geolocation.
Your login session has expired and you have been logged out. Please log in again.