Content creation is one of the most powerful marketing tools nowadays. The reason is simple: high-quality online contents can reach billions of users within a few minutes. More than 3.5 billion people surf the Internet, which means that this type of marketing has the potential to cover half of the world’s population almost instantly.
With such enormous abilities, content marketing plays the key role in strategic planning. There are many ways to make use of this promotion tool, so you need to make the right mix of available solutions. In this article, we are going to analyze 10 killer content marketing tips that can help you boost website traffic.
Top 10 content marketing solutions
The content marketing industry is growing steadily each year. Sometimes the statistics cannot express the real situation on the market but in this case, numbers are more than enough to describe the size and capacity of content marketing. The most recent projections estimate that it will reach the value of $300 billion in the next two years. Let’s see the tools and tips that make it so influential.
· Plan your posts
Planning and scheduling always come first. It is necessary to make the calendar of website activities in order to keep your audience interested continuously. You need to know who is consuming the content, where they come from, what’s their time zone, etc. If you target globally, then you should choose the time when people from the biggest market surf the most.
On the other hand, if you have one or a few regional markets, pay attention to the habits of your followers. For instance, successful businesspeople from your niche probably read online news, watch videos, or read emails early in the morning, while drinking their coffee. Perfect timing is essential for making the biggest impact.
· Longer blog posts
Blogs are basic elements of professional web pages. They attract readers and reveal your expertise along the way. However, recent surveys proved that blog posts are getting longer each year due to readers’ desire to receive more in-depth stories and analysis. The average post is now somewhat more than 1,050 words but the trend is to create even longer articles.
Namely, bloggers who write 2,000 words or more per post get a very positive feedback. Such posts show that you did your best to research and analyze the topic, which makes your writing more reliable. Average consumers don’t only look for basic information anymore. They need real knowledge instead. And if you give them what they want, you will increase website traffic in no time.
· Conduct interviews with KOL
Along with the blog posts, interviews with Key Opinion Leaders (KOL) can make another great way to provide the audience with high-quality content. It seems like almost 100% of B2B buyers are willing to hear and learn more from the most eminent niche representatives.
Of course, this is an outstanding opportunity for you to step in and offer such content. At the same time, it will help you establish relations with the leaders from the specific field and expand your professional network.
· Use content creation tools
Content creation is a big deal. It’s not something that every amateur can deal with and even professional marketers cannot handle everything without some external help. Luckily enough, there is a lot of valuable content creation tools that can assist you.
- Blog Title Generator: This tool can help you find the trendiest and most suitable topics from your niche.
- Headline Analyzer: Gives you a thorough overview of the headline. It analyzes all words separately and estimates the headline in percentage points.
- Essay Geeks: If you don’t have enough time or expertise to write about certain topics, this network of professional writers can give you a boost.
- Atlas: This is an excellent source of data, with thousands of exclusive charts and presentations that can generate more traffic on your website.
- Canva: Canva is the graphic design tool that can enable you to create nice visuals even if you don’t have much experience with this field.
· Design infographics
Although a portion of the most demanding users wants to see more blogs, interviews, and other reading materials on your website, there is the opposing trend, too. Namely, people enjoy visual content much more in the last few years and that’s where infographics step in. The research revealed that users searched for this type of content eight times more often in the last two years.
It’s a relatively new trend that proves how consumers don’t want to see traditional stats and plain data anymore. Instead, they are looking for visual presentations that can explain things simply and with a convenient dose of explanations or even humor. These are all elements that can fit perfectly into a nice infographic.
· Share relevant content
Serious businesses make a lot of periodical analysis and reports. There are weekly announcements, monthly reports, quarterly analysis and many more relevant industry documents. Almost all of them can be used as the creative content to help you increase webpage traffic. Furthermore, you can choose the best of these reports to gain even more reach.
There are many social networks that can easily serve as the website promoters, such as Pinterest or Facebook. For instance, you can oblige employees to publish crucial elements of their reports on Pinterest. If you make the account public, this kind of topic will be among trending news. Additionally, you should tell the employees to follow such posts and use the relevant information while negotiating with their clients.
· Video is crucial
Video contents are easy to follow and don’t demand too much engagement from your followers. This model of content marketing is becoming more popular each year and the relevant analysis proved that video contents will take by far the biggest share of Internet traffic (80%) next year already. Videos are amusing, shareable, and have the potential to go viral.
All it takes is careful planning and professional expertise. It’s the opportunity that you must use to grow your website traffic. There are many forms of a good video content and you can give personal presentations, create Top 10 lists, or conduct interviews. The model is also good for making video testimonials: there is nothing better than seeing a real person praising your services.
· Create audio content
People experience a few periods each day when it’s impossible to pay attention to video or text messages. Whether it’s the driving, work in the office, or something else – it just keeps them too busy to focus on your website content in these forms. That’s exactly why audio contents gain their own piece of share and influence.
The survey stated that almost a quarter of US citizens are listening to podcasts at least once a month. This is one more way to make your webpage more interesting to the followers. This form can last anything between 10 and 45 minutes, depending on the topic. But it’s the best to stick to some30 minutes whenever possible. It’s enough time to present the basic ideas thoroughly and keep your audience interested.
· Surprise your audience
Every once in a while you should surprise your audience with an unusual and fresh content. This is not something that you should do often but it can really break the monotony of standardized industry content if you add a little spice to it. Needless to say, it can help you boost webpage traffic significantly if you do it cleverly and with enough creativity.
What is the perfect timing for such activity? It’s the best to give it a try when you are at the peak of your power and success. In this position, you cannot lose too much even if your efforts don’t make a significant result – you can always go back to traditional contents immediately. On the other hand, if you hit the bull’s eye with the surprising content, it will earn you many new followers and perhaps even make you an industry leader.
· Remove dates from search
No matter how hard you try, you won’t be able to publish new contents each day. It’s just impossible to focus on everything at the same time. You don’t run a newspaper and no one expects you to post on a daily basis. At the same time, you will probably make some great reports or articles that can provide useful information despite the date they were published. Since users usually search for the latest posts, you should remove publish dates from Google search and allow your best contents to stay in focus after a few months or even years.
The vast majority of companies put content creation atop of their marketing strategies. It’s because it can bring the highest ROI if thoroughly planned and executed precisely. A good strategy and creative content are essential if you wish to get a lot of traffic to your website. In this article, we explained the logic behind the 10 most productive content marketing models. Feel free to use these tips and make some great campaigns along the way!