6 Logo Design Principles that You Must Swear By

Creating a logo for the brand is not an easy job, we all have been there when we started our brand and wanted someone who could just make me a logo. Nevertheless, finding a logo design agency is the best thing that you can do for your brand. When you have no idea regarding logo designs and look for someone to do it for you, there are a few things that you must know. Even if you are not a designer yourself, you should have basic information about logo design. The main purpose of the logo is to represent your brand perfectly, it should send your brand message clearly to your audience.

With the right logo design service online, you can do just that. However, you must make sure being a client of the agency you are also aware of the nitty-gritty of logo designing. Giving your input at every stage is very important as at the end of the day it gets you something extraordinary. When you want something extraordinary you have to work for it, we all know that. There are some basic principles that everybody should know regarding logo designing. Whether you are a designer or not, knowing about it is extremely important.

So, if you are someone who is still confused about this whole process, we have some basic tips for you that you must keep in mind if you are designing it yourself or even getting it designed by someone else.

1) Simplicity

We cannot stress enough how important it is to have a simple logo for your brand. The more complicated you make it the more difficult it is for your audience to understand it. Make sure you are making it all easier for your audience. The moment they have difficulty understanding your logo, they would instantly shift to your competitors. This is obviously the last thing you want for your brand.

In the current challenging times, simplicity is the only thing that stands out in the market. No doubt it is much easier to replicate an easy logo but they are quite easy to work with too. Your brand logo should be loud and clear while sending your message aesthetically without compromising your philosophy. The best example that you can see is Nike, just a simple swoosh and nothing else. It is as simple as that.

Make better choices regarding typefaces, graphics, and color options as well. It is better to choose simple and small elements for your logo as it makes the logo more comprehensible. The best-looking logo is not congested and overcrowded with different kinds of elements. One of the most important things is to never forget the white space. When you are going for simple logos, spacing is extremely important.

2) Originality

Copying others would never get you anywhere. Taking inspiration is one thing but blatantly copying others would never get you a strong customer base. Your logo needs to stand out in the market and that can only happen when you bring originality to it. When the logo is original and different from other brands, it stays in people’s minds and they remember them all the time. For a second, give a thought to all the logos that you have in your mind? Starbucks? Apple? Nike or Adidas, the moment someone takes these brand names, their logos instantly come to your mind. It could be because we see them all the time, but it is also because they are different and unforgettable.

All the effective logos are different and stand out from the crowd only because of their originality. The first glance of your audience should be enough to keep your logo etched in their mind. When we talk about a unique logo, it means unique design too. At this point, all the artistry meets the great and exceptional ideas along with the firm hand on the consumer design as well. When you have a simple and original logo, it is easier for people to remember, and the last thing you would want for your brand is people forgetting you and going to your competitors.

3) Versatility

You would be making a huge mistake if you go for a logo that is not much versatile. Versatility is one thing that is the most important factor of logo designing. You want something for your logo that fits everything. In case you choose one thing only, you would be set up for a huge downgrade. Your logo should be versatile enough to get you printed all over your marketing areas. It could be a simple t-shirt or a big billboard on the road, or maybe you would want it printed on the pole ads only. The dimensions and animations of the logo should be done accordingly it should fit all the channels of marketing. Before getting your logo done, think of all the places, you would be using your logo and then get it designed accordingly. Make sure they look good in every form.

When you have a simple logo, you can be more versatile. Moreover, you can achieve this kind of versatility when you have a responsive logo. They are adaptive and can have various size variations, color variations along with different accommodation and adaptation as well. Apart from this, you further have to make sure that your logo goes well with all kinds of colors and backgrounds. That means, it should not look odd in any way in the black and white effects. Keeping it in mind that timeless logos go a long way. With the slight changes in them, you can make do with them for a really long time.

4) Scalability

Again it is better to have a logo that is quite adaptable to all the sizes that you have to work with. It should look as good on a billboard as it looks on a tiny pen. Take the adaptability principle in hand and know that your logo ought to be quite scalable in order to represent your brand on all the channels.

However, you have to make sure that you are not losing the basic sense of graphics and aesthetics while working on the size of it, wherever you are using it, it has to look good in all the forms. If you are adding a lot of details to your logo, know that you are scaling it down to a lot smaller size. In order to achieve logo stability, the designer can create the logo in vector format. With the help of rescaling, you can create all the vector files so that your logo turns out to be as sharp as you want when it is on the bigger poster.

5) Balance

The more balanced your design is the more attractive it will be for your audience. When the design is more proportioned, it strikes the perfect balance in between eh different elements that come together to make a brand logo for you. Apart from this, you must make sure you are taking care of the proportion as well. For people to know proportion is known as the weight of every element that is joined together to make up a logo for you. When you look at it practically, the ones with the right proportion make the whole logo perfect and also make quite a lot of sense.

In case you want to get a balanced logo, we believe you should go for the symmetrical logos. They are the most balanced with the help of equally-weighted elements that are all aligned on both sides of the centerline. Similarly, on the other side, you should know that asymmetrical logos are also balanced. With the use of the opposite weights, you can create a perfect composition that is not really even however, it still has some balance.

6) Timeless

We cannot stress enough how important it is for your logo to be evergreen and timeless. Your logo should look as good ten years later as it looks today. In order to have a permanent space in your customer’s head, you have to bring in some stability in your logo. If you keep on changing them frequently, your customers would probably get confused and would be less likely to remember your brand.

However, there are no such restrictions in the changes, you can make as many changes as you want. But make sure you are not making a whole lot of changes in them.

Posted 28 March, 2022


Digital Marketing Consultant

I am a digital marketer with experience in social media, content creation, email marketing, and SEO. I'm currently with InGenious Guru working as the social team lead.

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