When it comes to design, you have to go all out. Nothing represents your brand quite more than design does, which of course goes hand in hand with content.
What does your business About Us Page look like?
For inspiration, we’ve pooled together 10 of the coolest About Us pages, all from the visually captivating to the cute and playful -- you just can’t help but scroll through. Take a look:
Mendo.NL, a book shop located in Amsterdam, isn’t one to shy away from showcasing their extraordinary store. You can see how their shop looks like right from visiting their About Us page. And it’s not all photographs of course. Their About Us page also includes testimonials and what’s trending in their community of book readers. If you’re not keen to head to their store after visiting their About Us page, then Mendo is definitely doing design wrong. ;)
Aquest is a creative digital agency based in Verona, Italy. This multi-awarded firm’s About Us page can teach you a few great tricks on how creativity comes to life and lures big clients in. Check out how videos and photos are strategically placed and how each member of their team has their own headshot.
Rain Forest Foods
RainForestFoods.com proves that Mother Nature is an absolute work of art. Their About Us page takes you on a journey (horizontally as you scroll) as they talk about the core pillars of their business. The larger than life images make you feel almost as if you’re there for the full experience.
Stop the Dot
This one’s for the ladies! Stop the Dot sells a line of feminine products. But get this -- their About Us page is a toughy for designers and developers. Its lilac to pink gradient background is a great contrast to their product showcase. See how both text and images cleverly move around as you scroll through.
Have A Nice Day Online
Have A Nice Day Online’s About Us page is pretty straightforward, pun intended. The design strings their content vertically, and for lovers of the conventional, clean layout (minus the humdrum of course), this About Us page hits a homerun. They say good design leads your audience’s eyes to where they should look at, and Have A Nice Day Online does it perfectly.
Leg Work Studio
“Leg Work” sounds like a lot of boring tasks, but their website will prove you otherwise. Leg Work Studio’s About Us page combines simplicity and quirkiness. This independent studio from Denver, Colorado makes a statement with illustrations merged with real life objects, juxtaposed against solid, vibrant colors.
Carbon Beauty shows how dynamic their product line is on their About Us page. There’s nothing too fancy with the colors or layout, but it’s this kind of responsive design that keeps viewers’ eyes glued to the screen and wanting more. Their About Us page features their blog as well as a section on new products which works so well for customer retention.
Here’s an About Us page that thought outside of the box -- literally. Packwire is in the custom packaging design industry and they’ve shown true innovation on their website. Their products already look amazing on their own, but their About Us page made you look at each of their designs and read what their brand has to say.
Photography + astronaut -- get it? This cool, space-themed small business lives up to their edgy persona with solid, electric colors and grayscale photos. Look, if your business is fun and crazy, there’s no point in shying away from it. Let your design reflect your brand persona.
Amaio goes full on editorial in their About Us page. They certainly prove they know style and fashion, and every woman would love to be in an Amaio swimsuit with how they put their swimsuits on display. This is way better than scanning through pages in a magazine.
Get started on your web design project now!
No one knows your business more than you, and customers have to see that in how you showcase your brand online. Looking to get started on a web design project? Hire one of our Preferred Web Designers and Web Developers now!
Got a page you want to add to our list? Comment below.