Effective Online Branding Through Video Content Marketing

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In the visual online world of today, video content is simply king. No other form of content has the impact that it has. Modern businesses realized this fact, and that's how video content marketing has become the main driving force of all marketing efforts across numerous industries.

Video marketing is so effective at promoting a business, but it demands the undivided attention of entrepreneurs. From the moment YouTube became the second largest search engine, content marketing got a new champion – online video.

Videos are all around us, and we can see them everywhere they go. Thanks to Instagram Stories, Facebook Live, SnapChat, and YouTube, a video has become a staple of our everyday lives.

Video Marketing in Business

When it comes to video content marketing in business, there's a lot of things this form of marketing can do for a company.

It provides viral, versatile, and attention-grabbing content that businesses use to reach their target audiences. The content also helps create a connection, establish a meaningful relationship with consumers to build trust and loyalty.

On the other hand, videos are an excellent way to increase consumer engagement and build brand awareness. Millennials prefer videos when shopping online, and most modern businesses use videos to market their products and services.

The most recent studies proved that most consumers made a purchase after watching a video. There are also studies providing evidence that companies that used explainer videos in their marketing campaigns saw an increase in sales rates.

There's a 200%-300% increase in click-through rates when email marketing included video content. According to online users, video is rapidly becoming the most preferred way of consuming content online.

Businesses that seriously consider integrating video content into every channel and stage of their marketing strategies are better off. They have much better chances of increasing lead generation, conversion rates, customer engagement, and attract potential prospects.

Video content helps companies create content that is interesting, entertaining, comprehensive, but most importantly, useful.

Consumers get encouraged to engage with a company further after watching a video that provided helpful information or a solution to a real-life problem.

Effective Online Branding Through Video Content Marketing - Image 1

Increase Engagement with Video Content Marketing

Video content marketing provides all the leverage small business can use to their advantage to get ahead of the competition curve. This is the biggest reason why so many startups are jumping on the video content wagon.

Let's look at some of the facts that speak volumes for themselves:

  • Video content is the most preferred type of content on Twitter with 82% of users consuming video content
  • 92% of mobile users share videos with other people
  • 87% of businesses on the internet use video content to achieve their goals

Video content is simply a norm today, and running a business online requires you to cope with the latest trends.

Rest assured that your competitors will leverage all the advantages video content has to offer. To remain competitive, you need video content in your marketing.

You can use video content across every channel, integrate it with other types of content, and adjust it to the platform and its users to achieve maximum results.

Seven Benefits of Using Video Content Marketing

Now that we’ve emphasized the importance of video content in business marketing let's point out some of the benefits your business can reap from using video content marketing.

1. Improved SEO

Embedding video to your business website's content dramatically increases your visibility in search engine results. It's how your business can get to the first page of Google.

Consumers spend more time on websites with videos. Optimize your video content on YouTube for search engine optimization by adding interesting video links, titles, and descriptions with keywords. It will also increase conversion and click-through rates.


2. Increased Consumer Engagement

You can engage your consumers effectively by providing visual content. It inspires engagement, especially when you provide content according to the preferences of your target audience.

Videos are visually engrossing and appealing, and they excel at providing relevant information on business products and services.

If you offer real-life solutions to real-life problems, the chances are that your consumers will react positively to your efforts.

3. Increased Sales and Conversion Rates

Think of a video as of your business currency. You give some content that you can convert into money later. Businesses that added a service or product video on their landing page saw an increase of 80% in conversions. With increased conversion rates comes the increase in sales.

4. Increased ROI

Video production costs money, it requires time and effort, but it pays off more than you know.

According to 83% of companies that used video content in their marketing campaigns, investing in video content is an excellent way to increase the return on investment significantly.

That's one of the main reasons why every modern business of today should consider hiring professional video editing services.

5. Improved Google Ranking

Aside from improved SEO, videos help companies improve consumer engagement by increasing the time they spend on your website. This exposure signals search engines like Google that your website is trustworthy.

It helps build trust between consumers and brands, but it's Google that ensures this trust. If consumers can easily find your brand on Google, they are more likely to buy your products.

If your content is Google and video-friendly, your brand is 53 times more likely to appear on the first page of Google search results.

Search Ranking

6. All Mediums and Devices Support Video Content

Most modern consumers are mobile or online, or both. All mediums and devices support video content, and businesses that use video content marketing have much better chances at expanding to new markets, reaching wider audiences, and increasing their sales.

Higher conversion rates and more traffic are direct results of these marketing campaigns. Integration is seamless across all devices and mediums.

7. Higher Retention Rates

Driving traffic to your website is only one side of the equation and knowing how to retain that traffic is another. Videos excel at grabbing the attention of your website visitors, and they are convenient for sharing too.

Since consumers prefer videos as their favorite content, you can significantly increase retention rates by providing what your consumers want.

That aside, people with mobile devices love sharing videos, which is an excellent way to spread the word about your brand. Word of mouth is still the most powerful marketing tool.


Video content is the most popular type of content in the world, and you can significantly improve your consumer interaction by giving your target audience what they want. Online users crave two things in this digital, online world - personality and connection.

If you can provide this to them, you get a chance to establish meaningful relationships with your consumers and present your brand as trustworthy, professional, and credible.

Nowadays, the biggest business trend is customer-centricity, and you should think beyond product and profit. Give your consumers a chance to express their opinion and thoughts, share your brand mission, and vision with them.

Use videos not only to promote your business but to share your philosophy with your target audience, and you will gain their trust, which is essential to your business success.

Posted 5 March, 2020


Content Writer at Video Caddy.

Helen Clark has over 5 years of experience in writing and creating Video films. Presently, she is associated with Video Caddy - a video editing company that is engaged in video editing and animation.

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