How will the internet change the way we hire?

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Hiring is one of the most difficult yet most important objectives when building a successful business. Having access to a skilled and creative workforce gives entrepreneurs a major advantage against competitors. How can the internet facilitate that opportunity?
In a couple of years, mastering the art of hiring freelancers will be one of the key drivers of success for a startup. 'Freelancer Manager' will be the job title for a new hot position across growing digital companies. The perfect candidate would just have a vast network of freelancer connections. Access to globalised, affordable workforce will change the way we do business -- it won't matter what your skill set is, because you will always be able to find someone who can do it for you faster, easier and more effective then ever before.
Observing the development of online hiring platforms like we can expect to see a substantial reduction in process friction as soon you will just have to pick up your phone to start interviewing employees. Your mobile phone will connect you with millions of candidates available right now to kick-start your idea within seconds.
What does it all mean to freelancers?
FREEDOM. Employees will no longer be tied to a their domestic environment, to a specific employer or to a specific profession. They will enjoy the life of a freelancer, including the flexibility to increase/decrease the workload on a weekly basis, infinite job feed and full control over the career progression.
The main metric defining the standard of living for freelancers will be their reputation -- thousands of completed jobs, good recommendations and 5/5 rating will translate directly into new found success and professional growth. The reputation of a Freelancer will be more important than a traditional CV.
Although we still have years of product development ahead of us, we are entering a new era of global business. You can choose to accept it or exploit it. Either way, I'm not letting this train leave without me!

Posted 9 November, 2014

Michal Kot

Senior Director of Growth at

Michal Kot works as a Senior Director of Growth at As a leader of the AARRR team (Acquisition, Activation, Retention, Referrals, Revenue) Michal manages a technical and multi-disciplinary team consisting of data scientists, engineers, mathematicians, statisticians, physicists and product managers. The AARRR team is mainly responsible for customer acquisition and user/revenue growth...

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