Key Components of a Great Business Website

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As a business, it has become increasingly important to make sure you have a strong online presence. The world of business is a highly competitive one, and for those that do not put adequate effort into marketing their business online may be wasting valuable opportunities for growth. Competing on a global or regional scale can become impossible if you do not have a good, well designed website, which is why this is something that every business needs to get.

It is important to ensure that you have a website that meets the high standards that consumers have come to expect over the years. In the past, consumers were prepared to put up with websites that would be considered substandard today. However, most have become increasingly savvy when it comes to Internet use and users have come to expect more. Your website is also used to portray a certain image and can have a big impact on how your brand comes across to potential customers.

What You Need to Remember

When it comes to designing your website, there are a number of factors that you need to bear in mind if you want to get the site looking as professional and appealing as possible. Some of the key components of a great business website include:

·        Easy navigation: It is important to ensure your website is easy to navigate, as visitors will not want to have to waste time scouring the homepage to get to the page they are looking for. Make sure that you keep this in mind when designing the page.

·        Simple layout: No matter how elaborate you want your site to be, remember that it is your visitors that count. Make the site layout simple so that your visitors do not encounter problems or frustrations when it comes to using the site. Make tabs and links easy to see and place them prominently.

·        Quality graphics: You should make sure that you break up the text on your site with graphics, as these will help draw attention to important components, as well as provide it with visual appeal. However, you need to make sure that the graphics you use are both relevant and that they are of high quality, otherwise they could do more harm than good.

·        Professional content: When it comes to the content on your website, you need to make sure that it impresses the customer. This means making sure that it is not only relevant and authoritative but also professionally written and easy to read. The format of the content should also be considered – avoid reams of text and break up content with sub-headings, bullet points, and graphics.

These are all vital considerations that you need to think about when it comes to the design of your website. By doing this, you can ensure that you impress your visitors and reduce your bounce rate. 

Posted 1 September, 2015


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