Images capture attention, stir up emotions, and provoke thought more effectively than articles. It is why people tend to ignore lengthy posts on social media in favor of memes and tweets containing interesting photos.

Are you ready to create compelling visuals that convert leads into sales? Here are 11 visual tools you should use:

1. Emojis

Do your Facebook status updates lack flare? A business that incorporates emojis in its social media content engages its audience on an emotional level. This connection makes the audience more receptive to the brand’s content. It encourages them to freely respond by writing comments, sharing the post on their timelines, and following call-to-action statements.

You can obtain a large variety of vibrant emojis from EmojiOne. Just download it and install it into your internet browser. EmojiOne is compatible with Chrome, Mozilla, and Opera.

2. Create animated videos

Humor draws attention and puts an audience in a relaxed state of mind. A comical, animated advertisement will boost your sales exponentially, because it will stick in your audience’s minds. When you frequently post animated videos, your audience becomes convinced that your brand understands their way of thinking.

Moovly is a reliable, online tool for creating animated videos. You’ll need to sign up before accessing the graphic tools and numerous templates. Moovly allows users to upload their audio files and images, and they can optimize their animated visuals for YouTube, smartphone, and tablet viewing.

3. Develop engaging infographics

An infographic is a visual representation of information or data. The visual nature of infographics commands more attention on social media than informative articles. Using infographics to educate your audience helps your social media followers remember the content easily. This is because the information gets presented in a colorful and simplistic format.

Piktochart is an online infographic creator that is easy to use and allows users to create unique designs in addition to a variety of free templates. You can even add video links while designing your infographics on Piktochart.

4. Create GIFs

A GIF is a file format that enables users to create animated photos. GIFs are different from videos because they lack audio. Attaching GIFs into your Facebook status updates, Instagram posts, and tweets help to attract web traffic and elicit reactions from your audience. This is because GIFs are more captivating than still images, such as posters or memes.

You can create unique GIFs from a variety of photos, YouTube and even Smartphone-recorded videos using MakeaGIF. GIFs are mainly humorous, and so suitable when requesting your audience to share feedback.

5. Turn your photos into short, interesting videos

Attaching images to your posts may seem the best way to capture your social media followers’ attention. But you’ll grip them more by using short, compelling videos created using a variety of interesting images. One advantage of using short videos is that you can tell stories, or explain ideas with enhanced clarity.

You can use Magisto to create videos using images and audio in your personal library. This online video creator provides users with a variety of editing templates and themes. Magisto allows content creators to upload songs or voiceovers to help them add personality to their videos.

6. Make custom designs

You can use images in a variety of ways to get your message across on social media. One way is using quote pictures. To create a stunning quote picture, you require a unique image that evokes emotions, plus a quote that complements the photo. Avoid typing lengthy posts when sharing a quote photo, because your audience will most likely focus on the image and avoid the text.

Have you heard of Pablo? It’s an amazing online tool that enables users to design quote photos using unique images. You can also use any image available in Pablo’s dynamic photo library, and there are a variety of templates that get optimized for Facebook, Twitter, and Instagram. You can instantly share your quote photos on social media using Pablo’s social media plugins. Pablo users can use a variety of filters to increase their quote photos’ appeal.

7. Create compelling Facebook & Twitter cover images

A cover photo is important because it communicates your brand’s core purpose, and showcases your products for your audience. A brand that uses high-quality cover photos usually imparts a favorable first impression on visitors who come across their Facebook page or Twitter account. If your cover photo is ambiguous in communicating your company’s mission and products, visitors won’t get into your sales funnel.

Canva is a free online image creator that you can use to create brilliant cover photos for your Facebook and Twitter accounts. Like Pablo, it also offers a variety of templates optimized for social media. This means you won’t have to crop images to comply with Facebook or Twitter’s requirements.

8. Create unique memes

In today’s web culture, memes play an important role in expressing popular views about current affairs. Even large multinationals post memes in their official social media timelines to communicate with their audiences. Posting memes on your brand’s social media pages help to retain your audience’s attention in the long run. Brands that simply post advertisements and lengthy updates all year round end up losing followers. Too much text makes the brand seem distant, and exclusively concerned about profit making rather than establishing relationships with its audience.

Do you want your audience to connect with your brand on social media through memes? MakeaMeme is a popular free online tool that allows users to create rib-cracking memes using a variety of images. It also allows users to create memes using their images. You can use photos of various celebrities and popular cartoon characters, such as The Simpsons, which are available on MakeaMeme’s gallery.

9. Create a neat layout for your Facebook page

What is the first impression visitors get when they land on your company’s social media page? A neat layout converts leads into customers, because they can access all features on the same page. When visitors can easily access the information they need by just scanning through your page, they tend to convert into followers. Social media users prefer easy-to-understand layouts that enable them to access available features fast.

You can use Power Editor to design a simplistic business Facebook page that enhances your audience’s user experience. It is readily available as a plug-in for the Chrome browser. Power Editor also provides step-by-step guidance on how to design Facebook advertisements. It enables you to narrow down your target audience based on geographical location, gender, and tastes.

10. Use filters appropriately

Filters can be used to enhance various moods on visual content shared on social media. Facebook and Twitter have free filters that allow users to customize uploaded images, before publishing them on individual or page timelines. Using a black and white filter on your uploaded images is a great way of making your audience reminisce about past decades. 

In addition to inbuilt social media image filters, you can apply a variety of filters available on BeFunky. Signing up gives you access to 300 filters, and it also has an awesome photo editor. You can convert your camera snaps into oil paintings by simply applying a Van Gogh filter, for example.

11. Use Photoshop to create interesting visual posts

Once in a while, it’s advisable to post images as opposed to text-based Facebook status updates or tweets. Having a variety of updates makes your brand’s social media platform interesting and lively. Photoshop is a great tool you can use to create humorous, inspirational and thought-provoking photos. You can use the free demo version to come up with compelling posters and Facebook cover photos.

Creating interesting content that commands attention and converts leads into sales is easy when you incorporate the visual tools listed above. Do you have anything to share with us? Let us know in the comments below!

 

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Posted 5 September, 2017

EdwardSuez

Sales & Marketing Guru

Edward is the Sales & Marketing Correspondent for Freelancer.com. He is currently based in Sydney, and is a self-confessed ice-cream fan.

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