These days, your customers prefer to search everything on Google before making any purchase. Whether it be some awesome product they are looking for, or a person whom they are hiring to provide a service. This trend is getting even stronger every day, customers are getting smarter about technology and they prefer it this way.
If your brand or name shows up with negative search results in Google, it could be quite disastrous for your professional career.
I had a client whose total business went down just because of few competitors spread negative stories that were published on notorious review websites famous for extorting money from businesses.
If you are targeted by something of this nature, then first of all I would say, don't get disheartened by it.
With dedication and consistent effort you can manage it.
Over the past few years, I have earned some experience in this field and have helped quite a lot of individuals and businesses by now. I would like to share some actually good tips and proven methods with freelancer community and businesses that are dealing with a reputation management crisis.
What is Online Reputation Management?
It is the way toward controlling what shows up when somebody Googles your name.
I am going to demonstrate to you some great tactics to bring up positive search results and push down undesirable search results.
These actions guarantee that when somebody Googles you, the search results are populated with positive, important, and helpful content about you or your business.
How you can control your personal online reputation?
You can control information on your personal name by following these few things.
First of all you need to make sure which negative results are showing up on your name and how many are they, what other results are there that are of good nature and you want to stick to page one.
Create a list with 3 columns
● Irrelevant results to your name
● Positive results that you want to stick
● Negative stories that you want to be gone
Activate All of Your Social Media Profiles
Now you know exactly which results are needed to be gone and which need to be stick to the top pages in Google.
First thing you can do to improve your online reputation is activate all your social profiles, and keep them updated daily.
You need to activate Facebook, Twitter, Google+, LinkedIn, Tumblr, WordPress, Blogger, YouTube, etc.
You can also hire someone from freelancer.com to keep your social media accounts updated for you.
Make sure that the content you share on these accounts is relevant and uses the keywords you want to target.
Rather than attempting to wash your past, concentrate on building your future. By including new content such as social media accounts, blog entries, articles, social discussions and forum posts.
By consistently creating new content, you can offer search engines much more useful content to show and bury down your negative search results.
This works because search engines love new updated content. A frequently updated blog is much more significant than a year old Facebook picture, and will rank much easily.
Here are some more ways to construct a brand for yourself:
● Be an expert at Something
● keep your social media accounts updated
● Start a new blog or a website
One more important and final thing to do is, when you get rid of negative search results on your name it doesn't mean that it is over.
You should always stay updated on your name's new search results. Create a Google Alert on your name, it will keep you informed whenever someone posts something on the Internet mentioning your name.
If all of this sounds too much work, then I am always here to help. Let me know how it goes for you.