*** For highly TALENTED designers only*** Logo & Graphic Chart/ visual identity

  • Status: Closed
  • Prize: $100
  • Entries Received: 116
  • Winner: Alexr77

Contest Brief

Hello All,

You are a true creative? You have plenty of ideas? You can easily seize a grasp of what a customer wants based on a few KEY WORDS? Ley yourself get challenged with our keywords! :)

Who are we?
We are a start up.

Who are our customers?
Fashion companies and UNISEX shoppers.

What is our main activity?
Selling clothing, for men and women

Where?
On the web and in stores

What do we want to convey in our LOGO and graphic charter?
Our values: respect, unity, faire trade, identity, diversity
Our dna: originality, innovation, boldness, think ahead of our competitors

Logo:
Can be only the name of our brand or added with a small logo if it does properly convey one of our messages.
must include the brand name: "beautiful" (this is not our real name)
- designed in complementary and/or monochrome colors only (which match the graphic chart colors as well)

and MUST allow to understand that its related to:
- internet. For example, "[url removed, login to view]" is ok (including a dot between the letters or elsewhere)
- fashion

and that the Targets are both:
- fashion vendors
- online and instore unisex shoppers

The GRAPHIC CHART/visual identity MUST allow to understand that its related to:
- innovation
- the logo's above messages

and MUST:
- contain complementary and/or monochrome colors only (in adequation with the logo as well)
- give a dynamic impression (youth, start up company)

The colors of logo, graphic chart:
BLUES/GREENS/REDS/GREYS/WHITES
All colors do not need to be included in the same page. For example, different sets of color schemes for the graphic chart can be suggested so to better fit the two targets's different messages we want to convey:
- unisex shoppers (website, commercials): beauty, fashion, identity, respect, fun, well beign, sharing etc
- fashion vendors (business stationnary, electronic presentations, corporate website): innovation, quality, reliable etc

Logo and branding must be usable in different formats (for website, business stationary, powerpoint presentations purposes etc....).
Must be copyright free of course.
All font, colors, size must allow for A3 posters, business cards, business stationnary and electronic documentation purposes (please provide a template for each).

PLEASE COME GET CHALLENGED! Comments and ideas will be regularly posted based on your work so as to facilitate your creativity.

Recommended Skills

Top entries from this contest

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Public Clarification Board

  • Tsurugirl
    Tsurugirl
    • 2 years ago

    Is it possible to have some feedback and/or rating of our work? I would really appreaciate if you do so. Thanks

    • 2 years ago
  • DesigningUrban
    DesigningUrban
    • 2 years ago

    #123 What do you say?

    • 2 years ago
  • magnumstep
    magnumstep
    • 2 years ago

    Hello, please kindly check #113 #114 #115. Any feedback would be much appreciated, thanks.

    • 2 years ago
  • hanif7
    hanif7
    • 2 years ago

    Please check#109

    • 2 years ago
  • rogerweikers
    rogerweikers
    • 2 years ago

    Funny thing - ages ago I came up with a hanger as a logo. #11 - then I was rejected and the CH said I did not get the concept of her business bla bla bla... And now, what's my surprise? Wow, lots of hangers everywhere! I believe the CH should REJECT all of them again, am I right? Fantastic contest!

    • 2 years ago
    1. rogerweikers
      rogerweikers
      • 2 years ago

      thanks Tsurugirl ;-)

      • 2 years ago
    2. magnumstep
      magnumstep
      • 2 years ago

      It's just opinion but maybe you forgot to give a little touch for both "B" and "U"?

      • 2 years ago
  • Tsurugirl
    Tsurugirl
    • 2 years ago

    @CVgirl: Dear contest holder... is it possible to have some ratings and /or feedback on entries #77 #78 and #79 please? I would like to imprive it based on your comments. Thanks

    • 2 years ago
  • arteastik
    arteastik
    • 2 years ago

    @manuel - Hi Manuel, not sure if you are a critique or a designer; i was going to reply to your post, but judging from your entry, that would be a waste of time - but note; don't tell the client what you want, do what the client wants from you, they understand their needs best.

    • 2 years ago
    1. CVgirl
      CVgirl
      Contest Holder
      • 2 years ago

      @manuel: why cross the limit of respect and call other names?

      • 2 years ago
    2. tuankhoidesigner
      tuankhoidesigner
      • 2 years ago

      Please help me check #98 #99 #100 and feedback for me, thanks!

      • 2 years ago
  • tuankhoidesigner
    tuankhoidesigner
    • 2 years ago

    Please help me check #98 #99 #100 and feedback for me, thanks!

    • 2 years ago
  • Drhen
    Drhen
    • 2 years ago

    Please see #97 and feedback. Thanks.

    • 2 years ago
  • Tsurugirl
    Tsurugirl
    • 2 years ago

    Is it possible to have ratings on our work? Thanks in advance

    • 2 years ago
  • Alexr77
    Alexr77
    • 2 years ago

    Hi, I have noticed your contest really late on its course, but decided to make a last minute entry with #87, #88 and #89 , hope you think so as well.
    The proposal I submitted can be revised and adjusted as you see fit. Respect.

    • 2 years ago
  • waynehodkinson78
    waynehodkinson78
    • 2 years ago

    Hi there - I hope #84 is 'doing it' for you... Your comments welcomed :)

    • 2 years ago
  • goianalexandru
    goianalexandru
    • 2 years ago

    Please check #83.

    Thank you !

    • 2 years ago
  • Tsurugirl
    Tsurugirl
    • 2 years ago

    Dear CH, I recently submitted a few proposals. Please check entris # 77 #78 and #79. Please let me know how you like them and if you want any modification made. Hope you like them!

    • 2 years ago
  • jcdesigns01
    jcdesigns01
    • 2 years ago

    I really liked many of the other logos that were eliminated. These newer ones have a retro feel to it which is okay but doesn't leave much to the imagination. Nor would I consider this new and fresh. You never specified in the brief that you were looking for a retro and traditional look which I think would have things a bit clearer. Thank you for the opportunity anyway.

    • 2 years ago
  • CVgirl
    CVgirl
    Contest Holder
    • 2 years ago

    ********************PLEASE READ***************************AND DOWNLOAD*********************
    3 days ago, we left a very clear message with a link to download the logo and color combination ideas we came with. Some have missed it so here it is again.

    COLORS: we listed the browser safe combination colors so please USE THEM and do not simply copy paste the logos and colors we have done on word to give you an idea..... if your combination works better, feel free to suggest.

    the desired shape: something that looks like a site button (a circle). We like the last two better but again, we are open to other suggestions. Please NOTE that the colored "text spaces" are mistakes: they must be invisible. PLEASE DO NOT COPY PASTE THESE LOGOS AS SUCH!
    The font: a kg chasing pavement style seems nice but in narrow style. Please, use something that looks like it, not necessarily this one.

    download those info: http://www.partage-facile.com/L9G642GYLL/logobis.pdf.html

    • 2 years ago
  • rogerweikers
    rogerweikers
    • 2 years ago

    Dear CH, this is the first time I see 100% designs rejected, after 60 entries. I'm sorry, but that makes me get away from your contest.

    • 2 years ago
    1. CVgirl
      CVgirl
      Contest Holder
      • 2 years ago

      Indeed I understand.
      there is no point playing a contest when the rules are not understood.

      Have a nice day.

      • 2 years ago
    2. manuel0827
      manuel0827
      • 2 years ago

      manuel0827
      manuel0827

      Yes totally sad buddy , plus this CH just wasted our time and many other times, I am glad this is guaranteed and if he doe snot like the logo he still going to pay for it , but once again there is the ugly hanger idea in 1st place wow and she wants a good logo. She thinks she can teach all 60 designers that have been rejected and I have competed with you all and see that your work is real nice, but this CH is just out of their mind and yes they want the basic cute illustration rather than a minimalistic logo, God sake! I know what you are feeling @rogerweikers time wasted on this project.

      • 2 years ago
  • CVgirl
    CVgirl
    Contest Holder
    • 2 years ago

    Hi,
    Our observations so far on the entries: it lacks the start up dynamics; the logos dont convey that message of innovation and start up. Nor the B2B identity.

    If we had to make a mix, we would say:
    - the brand should have only one color (blue for example and the "fashion" word another complimentary color)
    - but the font or graphic should tell it all (start up, unisex, B2B business)
    - a logo could be added to give a clue on our activité (i like the hanger idea of #11 and the .com of #18.

    If you google "start up logo", you see that the logos do convey such message of innovation, dynamism, youth and b2B:
    https://www.google.fr/search?q=start+up+logo&oe=utf-8&rls=org.mozilla:fr:official&client=firefox-a&gws_rd=cr&um=1&ie=UTF-8&hl=fr&tbm=isch&source=og&sa=N&tab=wi&ei=ehU8Uv2kKurZ0QWAnICwCA

    More ideas for us?

    • 2 years ago
    1. CVgirl
      CVgirl
      Contest Holder
      • 2 years ago

      Roger, Manuel,

      We are surprised about reading people complaining about: "oh, you reject my entries or you like this and this" when you have not even came with one question to ask us: that's the first thing to do. Why complain about your ideas being rejected if you didnt even get what we meant?

      Now, I am very much surprised you didnt read the message just below....There is a link to the style we want and we did it because we understand your time is precious.
      So far, just #62 reproduced it.
      However: it kept the same colors! We give the sahpe, the style, the idea to help creative people and all we have is exactly a copy paste?....

      • 2 years ago
    2. manuel0827
      manuel0827
      • 2 years ago

      Yes totally sad buddy , plus this CH just wasted our time and many other times, I am glad this is guaranteed and if he doe snot like the logo he still going to pay for it , but once again there is the ugly hanger idea in 1st place wow and she wants a good logo. She thinks she can teach all 60 designers that have been rejected and I have competed with you all and see that your work is real nice, but this CH is just out of their mind and yes they want the basic cute illustration rather than a minimalistic logo, God sake! I know what you are feeling @rogerweikers time wasted on this project.

      • 2 years ago
  • CVgirl
    CVgirl
    Contest Holder
    • 2 years ago

    Hi All,

    Please find some feedback and help.....

    We have seen too many logos that do not follow the guidelines (did they really read them?...). We may not have been clear enough.

    So because we believe your time is as precious as ours, we have done some .word rough drafts to set you on track. Not to be purely reused.

    We have listed the brower safe colors we want; per possible combination. if your combination works better, feel free to suggest.
    the desired shape: something that looks like a site button (a circle). We like the last two better but again, we are open to other suggestions. Please NOTE that the colored "text spaces" are mistakes: they must be invisible.

    The font: a kg chasing pavement style seems nice but in narrow style. Please, use something that looks like it, not necessarily this one.

    Good luck!

    ps: the .pdf cannot be posted here for whatever reason so follow this link http://www.partage-facile.com/L9G642GYLL/logobis.pdf.html

    • 2 years ago
  • jcdesigns01
    jcdesigns01
    • 2 years ago

    Hi CV girl,
    I reworked logo from scratch. Any feedback on #58 would be appreciated. Thank you.

    • 2 years ago
  • uniqmanage
    uniqmanage
    • 2 years ago

    Sir,
    Can you seal the contest please?
    thank you

    • 2 years ago
  • paulaverdun
    paulaverdun
    • 2 years ago

    And... thanks for giving me opinions :)

    • 2 years ago
  • paulaverdun
    paulaverdun
    • 2 years ago

    Hi! Please check 7 / 8 / 9 / 10, and don´t forget visit my portfolio! Thanks

    • 2 years ago
  • durgeshraj99
    durgeshraj99
    • 2 years ago

    Sir, i didnt understand this part.
    and MUST allow to understand that its related to:
    - internet. For example, "Beau.tiful" is ok (including a dot between the letters or elsewhere)

    • 2 years ago
    1. durgeshraj99
      durgeshraj99
      • 2 years ago

      so you want a dot or any other idea will do?

      • 2 years ago
    2. CVgirl
      CVgirl
      Contest Holder
      • 2 years ago

      Yes we want a dot but any other ideas are welcomed, dont refrain yourself! :-)

      • 2 years ago
  • Goamiguel
    Goamiguel
    • 2 years ago

    Please check #5 Thanks for giving me opinions

    • 2 years ago
    1. CVgirl
      CVgirl
      Contest Holder
      • 2 years ago

      done :)

      • 2 years ago
  • CVgirl
    CVgirl
    Contest Holder
    • 2 years ago

    Hi all,
    thanks for your work and entries.

    We like number 6 better so far but its not yet what we want.
    Why we like it?
    looks young, more like an internet company. Please make your entries using .com such as Beautiful.com

    why we dont like it enough?
    The colors dont work though because it uses orange, which is a color that is not liked by males. Remember we want to target unisex and corporate audience.

    So what colors should you use?
    check why we insist on color, and then from this color, to respect the rules of color combinations.

    http://www.fastcompany.com/3009317/why-is-facebook-blue-the-science-behind-colors-in-marketing
    http://www.colourlovers.com/business/blog/2010/09/15

    Excited to see more of your work!

    • 2 years ago
  • CVgirl
    CVgirl
    Contest Holder
    • 2 years ago

    To help you come with color that best match our messages and dna, here are a few information on the meaning of colors. From this, you can then select the colors that best match our needs :-).

    http://www.empower-yourself-with-color-psychology.com/color-meanings-in-business.html

    • 2 years ago
  • CVgirl
    CVgirl
    Contest Holder
    • 2 years ago

    Please, pay attention that the colors specified cannot be used altogether.
    If you have a hard time matching colors, please use this tool (but i believe graphic designers already know the colors rules..).
    http://colorschemedesigner.com/

    Please, ask yourself these questions in order to come with color combination that works or even designs:
    -would you buy from a company judging from its logo & visual id?
    - what would be your first guess on what this company is selling?
    - if you are a corporate customer, would you trust our company judging from the graphic and colors?

    As a reminder, here are our keywords
    Our values: respect, unity, faire trade, identity, diversity
    Our dna: originality, innovation, boldness, think ahead of our competitors

    Please, remember that color and designs do convey specific messages. google those keywords and gets inspired if needed : )
    Please submit designs ONLY under those guidelines.

    • 2 years ago

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