Design a #1 Logo

  • Status: Closed
  • Prize: $250
  • Entries Received: 195
  • Winner: WSA4WEB
Contest Brief

Ed Bozarth Chevrolet is a family owned and operated group of Chevrolet dealerships. This group is looking to have a #1 graphic designed for use in newspaper, television, and many other marketing areas. THIS LOGO SHOULD NOT CONTAIN THE COMPANY NAME, JUST A #1!
Key information:
Ed Bozarth Chevrolet, "the most trusted name in automobiles", focuses on providing phenomenal customer service, outstanding value, unbeatable selection and quality in all things we do. We stand for quality, value,...

Ed Bozarth Chevrolet is a family owned and operated group of Chevrolet dealerships. This group is looking to have a #1 graphic designed for use in newspaper, television, and many other marketing areas. THIS LOGO SHOULD NOT CONTAIN THE COMPANY NAME, JUST A #1!
Key information:
Ed Bozarth Chevrolet, "the most trusted name in automobiles", focuses on providing phenomenal customer service, outstanding value, unbeatable selection and quality in all things we do. We stand for quality, value, service and selection and strive to ensure that every customer is 100% satisfied with their experience. We have a legacy of decades of providing outstanding customer experience in automotive service, collision repair, parts and accessories, and, of course, sales of new Chevrolets, Buicks and GMCs as well as pre-owned vehicles. We operate 5 stores in 3 states and are the largest, all-American, GM-exclusive family of dealerships in the US. We operate Chevrolet, Buick and GMC dealerships. What is the Ed Bozarth difference? The best quality, value, service and selection in the industry. Period.
More than a dealership...A relationship.
At Ed Bozarth, we know that trust is earned and not given lightly. We have been a family-owned dealership for over 40 years -- and we'll treat you like family too. We promise you:
• A warm handshake and genuine smile from a team of talented, friendly individuals.
• A business centered around honesty and integrity -- it's why we've worked with more than 80,000 customers in over 40 years.
• An experienced service team -- our GM trained technicians have more than 1,300 years of combined experience.

PLEASE FIND ATTACHED:
- Sample of recent newspaper ad
- High resolution organization logo
- Sample of recent television ad

CREATIVE NEEDED:
A #1 logo graphic - literally, a pound sign and the numeral one - DO NOT INCLUDE THE COMPANY NAME! This graphic should reflect the Ed Bozarth Chevrolet brand, heritage and values. The # sign should be smaller than the numeral one and should be not three dimensional (it should be very much secondary to the 1). The 1 itself should be a SERIF one with a horizontal crossing line under the vertical 1, and the numeral itself should be more "wide" and "squat" rather than tall and narrow. That is, the 1 should be chunky and thick. Please be creative and try to reflect what Ed Bozarth Chevrolet is all about in this graphic.
We do NOT want a clip art style or cartoonish graphic. We are looking for something leaning towards photo-realistic with 3 dimensional elements. Be creative, but clip-art style or plain flat images will be rejected. The graphic should be strong enough to stand on its own in advertising, with plenty of color and detail. Again, photorealistic logos will be considered more strongly.
Please note: We are NOT looking for a redesign of the Ed Bozarth Chevrolet corporate logo - just the #1 graphic itself. While incorporating brand promise (Quality, Value, Service and Selection) is fine, we're not looking for the name of the company as part of the logo. PLEASE DO NOT use the words Ed Bozarth in the graphic.

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