ABOUT THE COMPANY
The Hooster is a marketing agency that operates differently from the another advertising companies . She acts like a complete outsourced marketing department offering olutions on the strategy , sales consulting , product , market and after then gets involved with design issues and merchandising materials like (Brochure, Businnes Cards, Websites, Billboards) .
The company was born on 22/06/2010 , and in June , will turn 4 years old and we want celebrate this with a campaign.
She has more than 60 clients and excelled in the market on account of differentiated and exclusive service . Customers always receive more than they pay .
Coincidentally , the same month of the Hooster birthday , we have the FIFA World Cup here in Brazil .
So we want to take advantage and create a campaign that merges the celebration of our anniversary with festivities of the FIFA World Cup .
The Brazil will stop the whole month to party with the World Cup and we want our campaign to commemorate this anniversary and extends throughout the month , with various activities and many promotional materials produced .
Our office will be decorated , our employees will use a customized Shirt (like the Brazil Team) and many other things .
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1 ) Middle Size Company CEO's, aged between 35 and 60 years.
1.1 ) Most Men
1.2 ) average financial class
2 ) World Cup and Soccer Fans
All people that are excited about the celebrations and events of World Cup in Brazil.
ABOUT THE LOGO
1) We want a logo commemorating this anniversary of 4 years.
2) She should remember the shields of football Brazil Jerseys.
3) We like the idea of an FLAT colors logo.
4) The logo must have very strong colors and remember the Brazil
5) The logo must have iconographic support.
6) must bear the inscription : 4 anos (4 years)
7) The colors should be the same as the Brazil / Cup
8) Must contains some elements of our current logo ( the logo should remind The Hooster logo too)
9) The main application will be a shirt (team jerseys), we will make a jersey equals that Brazil will use the canopy in place and the Coat of Brazil , will be our logo .
WHAT THE FEELING THE LOGO MUST PASS
- Should be festive , cheerful
- Should bring the feeling of victory, conquest .
- Should sound that Hooster is a champion company as the Brazilian Team .
- Brazil is 5 times world champion and the Hooster company already 4 ( years old )
- Must be easily legible
- Should remind the Brazilians icons ( monuments , cities , carnival , soccer, beautifull womans )
REFERENCES LOGO ( Brands we like )
Attached also .
LOGO APPLICATIONS - Mockups
The logo should be created considering various types of applications such as:
- T-SHIRT (most important, like brazil jerseys )
- Facebook Cover
- Sticker Rear Windshield Car
- Desktop Wallpaper
- Small Gifts
FOR INITIAL APPROVAL
1 ) Logo JPG format alone in white background with 72dpi resolution 1,000 x 1,000 pixels
2 ) key visual ( can be a shirt and desktop wallpaper )
2.1 ) To complete the visual key , you can use other pictures and put the phrase : "Tornando empresas campeãs)" (creating champions companies ) and the hashtag #PraCimaDeles
3 ) Logo with variations in implementation ( aplication on other background colors, black and white, negative )
1 ) All materials submitted in vector . Illustrator AI
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