Need a video or animation to creatively illustrate the elements of our logo. Very open to own creative interpretation of the topic. It can be filmed, animated, whatever, just make it fantastic. Voice over has to be in video in perfect voice and perfect English. All entries that do not follow this are void.
Storyline is below.
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Dove Real Beauty Sketches
1. Soft, slow intro slowly building up …
VOICE INSPIRATION ”JONY IVE”
What is beauty to you? … [PAUSE]
To us beauty is a circle
2. Draws a circle
There is no beginning, and no end, to a circle. And there is no beginning or end to beauty.
3. Opens up the circle
A circle is wholeness without sides or corners. By also opening up the circle, we highlight Swiss Clinic’s devotion to constant openness and innovation.
4. Sketches the lilies
On top of the circle, the traditional French “fleur-de-lis”, flower of the lily, has inspired us. This symbol, depicting a stylized lily, traditionally has many meanings. It has been used to represent royalty, and in that sense it is said to signify perfection, light, and life. In the language of flowers, lilies represent elegance, beauty and grace and this is what they mean to us. They promise the sophisticated touch of the Swiss Clinic brand.
5. Draws the “S” and the “C”
The intertwined monogram of the “S” in “Swiss” and the “C” in “Clinic” symbolizes the union of our core values, the Swiss Quality and the lasting beauty from a beauty clinic.
6. Draws the Swiss cross
Inside the circle, the red circle with a white cross epitomizes the very essence of Switzerland. The traditional square shape has been rounded to further accentuate the circularity of true Swiss beauty.
7. Jots down Swiss Clinic in a graceful and elegant way
The font selections for our logo are also important. For “Swiss” we have used Times New Roman. As one of the classic typefaces it symbolizes the historical values inspired by Switzerland in our brand: Tradition, heritage, culture and quality. For “Clinic” we use the Open Sans, a modern sans-serif typeface. It is also used on all our sub brands. It’s elegant and sophisticated, yet modern. Just like Swiss Clinic.
8. Beautiful and creative ending
Together it’s the story of our brand.
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