Our Client is seeking to establish a Retail Division for his Rolling Shutters division. His main drivers are:
- Provide an access point for the ultimate end user to gain a unique experience of the products and services
- Provide a platform to cross sell not just shutters, but sales of a wider range of products to support complete solutions: Shutter motor,, etc...
- Targeting category A and B
- To own the market and become the industry leader and most recognized and trusted brand
- To become over time the "Go To" place for all things related to Home Automation, and specifically Home Opening Management.
Name of the showroom and Corporate Identity must portray the business, as a leader in his category
Can be a derived name, composite, creative
Can be pronounced and remembered easily
Have International flair
Target Market - Description:
- Families - Women, wives, decision makers -
- Professionals - Developers - Interior designers
- Home Owners: Lifestyle - Premium - Tech Savvy – Wealthy
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