I’m in need of a company logo design for a fast food stall.
It’s a small stall (2 x 3 meters) and the logo for my signboard should be eye catching. I am planning to build up a franchise chain.
First of all, the name of the company is Zig Zag, and I would like to have a company mascot included as well. It should be a smiling rabbit (it may wear clothing; let your fantasy play)
The idea is to give the impression that customers will receive their product in no time. Indicators are the name “Zig Zag”, the rabbit that is known to be a fast animal and signal colors.
Main colors I thought of would be yellow, red and green. Actually, in our area, yellow and red are commonly used; so, if both would dominate, they might drown in the mass. Therefore, I would prefer to have green as the main color, a shiny green yet natural. But red and yellow included as well or just green and one of the two other colors. I believe including less colors will make the logo signboard stand out more and wont overwhelme the eye.
Yellow is known to be a color that indicates mobility and speed.
Red is a signal color that indicates materialism and subconsciously tells the customer to spend more.
Green is known to be the color of health, so it will indicate that our products are healthy, so it’s worth buying them.
Just think of a logo that would stand out. The smiling rabbit may stand at the side of the sign and even point his “hands (maybe a hand with 3 Fingers like mostly shown in cartoons)” towards the written words. Don't make the rabbit touch the logo area, so we might be able to seperate them if needed.
Within the word Zig Zag I would prefer that the two capital “Z” would be predominant in size. They may overlap as well and blend somehow and the rest of the words that are much smaller can be inserted next to them. Let your fantasy play around.
The Logo may be surrounded by a frame with a background color. I would prefer an oval shape. I thought of green as main background color, but you may play around.
Details in overview:
Name: Zig Zag (The two Z with big fontsize, the ig - ag small fontsize)
Type: Fast Food Stall
Signal Colors: green (main), red, yellow
Mascotte: rabbit wearing clothing with hands (may have 3 fingers)
Shape (written area): Oval frame (rabbit at the side)
Please Note: I need this design till November 29, 2013. Thank you very much.