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Design a Logo/Corporate Identity for a Healthcare ...

Design a Logo/Corporate Identity for a Healthcare Company

Closed
Entries
185
Prize (INR)
6450

Contest Brief

COMPANY AND BACKGROUND

We are a company providing diagnostic services like, MRI, CT Scan, xRay, Ultrasound, Clinical Lab etc. and having a really progressive and modern outlook. Technology-wise also, we offer one of the most advanced services in the region.

We will soon enter 10th year of operations and offer our services from more than 8 different locations

You can check [url removed, login to view] and [url removed, login to view] for more information.

PROBLEM STATEMENT
The current logo…
- Just does not work in outdoor advertising. (i.e. For hoardings, banners, posters etc. visibility is very poor)
- Is very weak with serrated edges - does not leave much of an impact
- Does not work on darker backgrounds
- The leaf is much larger than the text. And "healthcare” is still smaller. Majorly varying proportions which hinder clear visibility

THE REQUIREMENT
We need 2 LOGOS…

I. Redesign of already existing Atulaya Healthcare logo… which should -
- Be Strong enough to be visible in outdoor campaigns
- Carry a tagline “One Stop Diagnostic Centre”
- Preferably Healthcare related
- ANY type of logo
- Clean and modern… technically sound

We need a strong and high impact logo, very commercial and easy to brand. Please remember, the logo will not only be used in stationery but also website, posters, hoardings, flyers, press ads, x-ray films.

II. A "10 year logo” … again redesign of attached 10 year logo which will run for year reinstating the fact that we have completed 10 years in the industry. Colour scheme etc. should be similar to the main logo. Text - 10 - Celebrating 10 years of excellence.

The word “Atulaya” in hindi means “incomparable, amazing” …

COMPETITION
Either there are very large players with presence all over India like Dr. Lal Pathlabs and SRL Laboratories (We don’t like their logos) OR local players who don’t have a logo. So.. don’t worry about them.

FINAL DELIVERABLES(In cdr or ai or vector eps format)
1. Atulaya Healthcare logo on white background.
2. Atulaya Healthcare logo on dark background.
3. Atulaya Healthcare logo on a bright background for hoardings.
4. Atulaya Healthcare logo in colour
5. Atulaya Healthcare logo in grey scale
6. Atulaya Healthcare logo in black and white
7. 10 year logo on white background.
8. 10 year logo on dark background.
9. 10 year logo on a bright background for hoardings.

FURTHER
Uniqueness will be preferred.

We are attaching a few established logos in a zip file. Please note the strength and simplicity in them. We would want the same strength, simplicity and positivity in our logo.

We are watching constantly… and will give a feedback privately.
So.. go ahead and give your creative best!!!

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