Design a Logo for Tatum & Mitchell

  • Status: Closed
  • Prize: R400
  • Entries Received: 57

Contest Brief

--UPDATED BRIEF—
Hello wonderful designers!

I am looking for an upmarket logo and label design for my new brand of home-made dog food called "Tatum & Mitchell". The food is more expensive than regular dog food and thus the logo needs to be upmarket and show class as it will be marketed towards affluent people. Please have a look at the attached “The Competition” to see where I am heading

ABOUT THE FOOD
All of the food is made with human-grade ingredients and is wholesome home-made dog...

--UPDATED BRIEF—
Hello wonderful designers!

I am looking for an upmarket logo and label design for my new brand of home-made dog food called "Tatum & Mitchell". The food is more expensive than regular dog food and thus the logo needs to be upmarket and show class as it will be marketed towards affluent people. Please have a look at the attached “The Competition” to see where I am heading

ABOUT THE FOOD
All of the food is made with human-grade ingredients and is wholesome home-made dog food.
I will be developing several flavours, but the first flavour is chicken, rice and pumpkin - all natural ingredients. No preservatives or added salt or additives, just the natural goodness of real products. Real chicken, real pumpkin etc. I will not be using by-products (chicken or bone meal etc.) at all.

WHAT I AM LOOKING FOR IN A LOGO
I have already designed a logo but it is too close to an existing brand so I want to change it. Please have a look at the “Tatum and Mitchell Label” attached.
I want the logo inside a circle. This is for packaging reasons. I like dark grey or black with a white font. I am open to other colour suggestions if you have an inspirational and unique idea. Just bear in mind that colours like red don't lend themselves to fresh food and will give an aggressive feel which I don't want. The logo must give an impression of goodness, trustworthiness, class and professionalism
The dimensions for the packaging (“Tatum and Mitchell Label” ) are as follows:
The circle has a diameter of 9cm and the rectangular strip behind it has dimensions of 33cmx5cm with an added bleed of 3cm for wrapping purposes. The colour of the strip will change per flavour but the circular logo must remain the same

I have also attached photographs of my dogs, Tatum and Mitchell as they were the inspiration for the food. I wouldn't mind a depiction or basic illustration of one or both of them on the label. PLEASE no cartoon characters; clipart or wingdings! You will notice that the label I designed has a basic illustration of Tatum but it looks a little too much like Rudolph the Red-Nosed Reindeer! Also look at my competitor's logo (“The Competition”) to see their illustration

The artwork needs to be immediately recognisable as a dog product / food so the addition of a paw print/dog bone/dog nose is acceptable and possibly necessary

FINAL PRODUCT
I work in Coreldraw so the final product from the winning designer must be provided in a format that I can use in Coreldraw and must be very high resolution as I will be printing large posters. I will also need all font files and the CMYK breakdown for each colour etc.
All rights to the artwork will be mine after work is completed
The logo must be presented inside a circle with enough space underneath it for me to add the flavour and other things required for the label

Thank you for your time and talent and all the best to all of you!

Read more

Recommended Skills

Public Clarification Board

  • daviviana
    daviviana
    • 1 year ago

    Hi Sir, good afternoon. I posted a entry for your contest, but It was rejected (as all the proposals sent till this point), despite it followed everything you stated. I am a designer that haves over 10 years experience in the field, and I know that sometimes it's hard to get to a very specific result. If you would be so kind and guide me through the process of finding what you want I would be glad to help.

    • 1 year ago
  • descomgroup
    descomgroup
    • 1 year ago

    Hi, thank you for the invitation however, we are currently unavailable to work on your logo design. Best Regards

    • 1 year ago
  • abdolilustrador
    abdolilustrador
    • 1 year ago

    Hi!
    Please, check #41
    I hope you like it.
    I would like a feedback.
    Thanks!

    • 1 year ago
  • angelajohnson70
    angelajohnson70
    • 2 years ago

    Hello!
    I am so happy this contest is still open! Let me know what you think of #37, 38. and #39. I can alter the images - the idea was to give the dogs a trademark look. Feedback greatly appreciated!
    Thanks!

    • 2 years ago
    1. Absax
      Absax
      Contest Holder
      • 1 year ago

      Hi there. This is still heading towards a cartoon feel which is not what I am after. Thanks for the effort though

      • 1 year ago
    2. angelajohnson70
      angelajohnson70
      • 1 year ago

      Did this a week ago, too bad the comment came to late for me to make another entry- too bad that I didn't get feedback until too late.

      • 1 year ago
  • catrinaalex89
    catrinaalex89
    • 2 years ago

    hi, please check #40 !

    • 2 years ago
  • LeoglobeTech
    LeoglobeTech
    • 2 years ago

    Hii CH,
    Plz check my design and leave feedback.Thanks.

    • 2 years ago
  • Absax
    Absax
    Contest Holder
    • 2 years ago

    Hello all. I worded my brief very badly which is possibly why the designs are heading in the wrong direction. I apologise for that (!) and have reworded the brief as well as loaded a logo of a competing brand so that you can see what I am after.

    • 2 years ago
  • Orlowskiy
    Orlowskiy
    • 2 years ago

    Ок. ок. ..

    • 2 years ago
  • Absax
    Absax
    Contest Holder
    • 2 years ago

    Hi guys. Thank you all for your efforts. Please note that I will not consider any entries that look like cartoons or are child-like. Please read through my brief. I am looking for an upmarket logo. Not a logo for children. I will not consider anything that is cute. This needs to be professional. Thank you for your hard work, but please don't waste your time and mine with child-like entries. Imagine this is an expensive human pre-prepared meal and you might start heading in the right direction. Also, no Wingdings or clipart please. Original work only. Thanks again

    • 2 years ago
  • Orlowskiy
    Orlowskiy
    • 2 years ago

    Many thanks for the high score and direction. I'll do as you wrote. The first competition in which I compete with myself :)

    • 2 years ago
  • Orlowskiy
    Orlowskiy
    • 2 years ago

    Hi. Thank you for your evaluation. :) Can Adjust my work. What to do, how to change, other colors can be?

    • 2 years ago
    1. Absax
      Absax
      Contest Holder
      • 2 years ago

      Hi there. I can see that you have been working hard - thank you. I love the illustrations of the dogs but there are several things I would like you to attempt to change. If you could work on entry #2... The font is too much like a cartoon font. I need something more "corporate", a simpler and cleaner font is what I am after. Also, the slanted logo won't work for labelling the food - please straighten it up. Try making the background a dark grey with the dogs and the name in white or a very light grey. I only want colour in the strip that runs behind the circle on the packaging. Mitchell is misspelt by the way...
      Thanks again for all of the hard work.

      • 2 years ago
  • mamun4633
    mamun4633
    • 2 years ago

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    • 2 years ago
  • zaldslim
    zaldslim
    • 2 years ago

    they are cute what kind of dogs are they?

    • 2 years ago
  • Absax
    Absax
    Contest Holder
    • 2 years ago

    Hi guys. Thank you for your entries and the hard work so far.
    Can I just mention that although I am keen on a cartoon-ish characterisation of Tatum and/or Mitchell, I definitely don't want a cartoon-ish font. The font needs to give a feel of upmarket and expensive. Please have a look at the attached Tatum & Mitchell Label to see what I mean. It must have a luxurious feel as opposed to playful. If you don't want to go for a cartoon character, any sort of illustration of them will be considered.
    Thanks again and all the best to all of you!

    • 2 years ago
  • TerrickD351gn
    TerrickD351gn
    • 2 years ago

    Hi There, just a quick question with regards to your competition. Are you only looking for the logo design, or the complete label redesigned? would love to get cracking on this :)

    • 2 years ago
    1. Absax
      Absax
      Contest Holder
      • 2 years ago

      Hi there. I am looking for both but I don't need the entire label designed (I will fill in content later) - I just need to know that the logo will suit the circular design of the packaging and that the interchangeable colour of the strip at the back will work with the logo. To conclude... the logo design and then an example of the same logo in a circle with perhaps a strip of colour behind. I hope this answers your question. I would be happy to answer any more you might have. Good luck!

      • 2 years ago

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