Appbell™ Fitness is a new startup company aimed to help beginner to intermediate, recreational and professional bodybuilders build muscle through the use of a mobile app.
The name comes from the some of the typical equipment used by bodybuilders such as the barbell, dumbbell and kettlebell, to give the impression that the app is the latest equipment to help towards building muscle. Our matra is "results" and we aim to create a brand that guarantees that for our customers.
We therefore need a logo that incorporates all of these features. The colour scheme we want to go for are a shade of red to represent muscle (as seen in most anatomical diagrams), black and metallic grey to represent to usual colours of gym equipment and white. However, if you feel that some of these colours must be omitted to be more creative, please feel free to do so.
The logo must feature the words "Appbell Fitness" and preferably have a "3D" look to it, whilst still able to look good in both mono (black and white) and colour. This is so that the logo can be used on various articles (letter heads, website, t-shirts, etc). For this same reason, the logo should work well on any background (especially plain black/white). It does not have to be 3D but just needs to at least look so e.g. by use of shading.
Our current idea is to have a kettlebell combined with or turned into a capital "A", in the form of a guarantee stamp (although we are not very fond of the wax seal type of stamps). See the images attached for a crude example of what we mean, along with examples of kettlebells and guarantee stamps. Again, please do not feel as though you have to stick to this, be as creative as you want to be.
Please note this will be the logo of the company and NOT the app icon.
Submissions should include anything required to repoduce the logo (PSD, fonts, etc.)
You should also have full rights to any fonts or images used in the logo, and agree that the rights to the submission will be transferred to Lee Stennett at Appbell Fitness.
Good luck, we can't wait to see what you come up with!
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