The TravPro Mobile Logo needs to be a horizontal logo (not vertical).
The logo is TravPro Mobile, not just a stand alone graphic. Make any graphic element part of the logo, fit within or next to TravPro Mobile
Please avoid using very obvious images such as globes and planes unless a clever artistic interpretation, this is really what I am looking beyond.
These are custom apps that tourism destinations, hotels, tour operators will purchase and distribute to their 'travel agent sales force' to train the agent on destination or product, connect them to the suppliers within a destination, and be armed with a mobile sales kit so they can confidently present and turn the tablet to their client to bring destination to life and secure bookings. Looking for more professional than whimsical, but need it to feel as though we are taking the travel agent to a modern competitive landscape with training and sales presentation tools within the apps. It is a sales tool more than anything.
Travel agents are 75% female between 45-60 years old, but looking for this platform, as it is mobile, to skew towards the younger side of the market with new agents and technologically savvy agents as well.
"Trav" stands for Travel.
"Pro" stands for the agents as Professionals (b-2-b).
"Mobile" is obvious but important in this decidedly old school business.... the need for this in the logo is likely necessary as the mobile aspect of the solution is a big differentiator and the travel trade industry is not what you would consider a tech savvy group. I would say most importantly the graphic needs to convey mobile or have that word in the logo.
The logo needs to work be stand alone to re-purpose to collateral, apps, web,etc