We need a logo for our business SomeSurplus, a reseller of surplus products - typically hard goods, tools, trade tools and supplies, fixtures, accessories, etc. Products are not limited to these lines, and can be virtually anything, Inventory is dynamic - turning quickly, new, repeats, limited, seasonal, etc. This is an multi-channel ecommerce as well as bricks and mortar business.
Logo will be used on business cards, stationary, labels, signage, web site and various other collateral. We need files appropriate for these uses.
Logo should project customer value, confidence in products and our company, etc. Bold colors are great. Fluorescent and other "eye demanding" colors are not - its about our company and our image, not trying to be obnoxious in our image. We are open to any colors, would actually like to see something in red/white/blue to consider - again we are open to whatever colors you determine - you are the smart ones, not us! I guess 2-color plus the paper color is cost effective for reproduction? Paper color is not limited to white; please consider only colors readily available in US print shops.