As a speech language pathologist, I am looking at developing a branding for products. The first product to be developed will be an app that will be used by parents of young children (under 2), however future products will be targeting the kids (under 5) themselves to work with the parents.
I need a branding that could suit both the kids and parents by being cute (for the kids) yet not childish (for the parents).
The branding could revolve around a cute character named Cassie, who can guide the parents and the children in the use of the app.
So, I would want a character drawn and in style that can then be expanded to the phone app interface (colors, shape, icons) and the first image would be a splash screen for the first app. Do not add the name on the drawing; I need the character first, not a logo. This character will need the ability to do different things in future.
I would also want to get the PSD files for future use.
The winning entrant might be asked to work on future products of the same line.
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