We are looking for a poster design to promote the launch of our new mobile ordering system which also features a loyalty programme. Customers will be able to order products through our mobile platform and receive loyalty points for use on their next purchase. They will also be able to earn referral points. The poster will be placed on walls where there maybe various other advertising so it must be competitively eye-catching. Logos will be provided.
We have a company logo but as this will be used in different businesses it is more about their brand than ours. In the past when I have given out our logo designers feature it all over the poster. That is not what I want. It is about our clients being able to successfully impart the information outlined below. From that point of view a portion of the poster will be for a logo that will change from shop to shop.
Our key points that we want to get across:
* customers can order on mobile
* they'll receive loyalty points for signing up
* they'll receive loyalty points every time they order
* if they introduce a friend they'll both receive loyalty points (slightly less important)
What is most important is that the poster should be eye-catching. How that is achieved is your part (that's why hire designers) - it could be through use of different fonts or of pictures. We want the design to reflect the values that a customer will identify with - convenience, tech savvy, cool. Colours can be anything but it should be clean reflecting the cutting edge technology that it is.
What would make you look more closely at a poster on the wall?
The posters will be A2 and may also be used for an A6 flyer.
I'm available to answer any questions
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