Design logo for Health and Fitness Website

  • Status: Closed
  • Prize: £310
  • Entries Received: 984
  • Winner: taganherbord

Contest Brief

We are a leading sports nutrition wholesaler within Europe and have recently launched a new service to develop our clients websites. We are looking to align with graphic designers for longer term partnership on regular projects.

This project is for a website rebrand/relaunch for [url removed, login to view]

The best example for what the website will achieve is to take a look at [url removed, login to view] which should give insight into what the website will provide.
1. Retail of sports nutrition products
2. Advice hub with articles/videos etc
3. Strong brand exposure through merchandise (clothing, workout accessories)

The logo required must meet the following:

1. Colours: Blue (dark,royal,navy), Blacks and Greys
1a. //OLD BRIEF//Colours: Dark Red, Blacks and Greys (see attached file for type of red colour)//OLD BRIEF//
We would like logos in both styles of blue and red, as we get more designs we will narrow down the colour scheme.

2. No clipart or generic icons found on google images

3. No standard font type such as Aerial etc. Need font with unique characteristics.

5. The "F" in Fanatical and Fitness must be strong and unique typography. The logo must be flexible enough so that the full logo with the full website name can be used, but also just the "F" can be used as a logo. Please see attached files which should explain.

6. The size priority must be on "Fanatical" and "Fitness". The word "About" can be smaller.

We are looking for concepts using the following inspiration in files attached.
1. Logo with Fanatical About Fitness
2. Logo with just a strong designed "F" like shape. But to which the website name could be added. E.g [url removed, login to view] and [url removed, login to view]
3. The logo will be used on merchandise (sports bottles, t-shirts etc) for men and women so must be gender neutral, no Biceps or dumbdells IF using icons.
4. For typography, we don't mind fonts used, but they must be unique.
5. Logo must be strong enough to convert into a favicon

We appreciate at this stage it is pretty much a blank canvas for you to provide any creative concepts. As we get examples coming through, we will of course continue to refine the requirement through active feedback, to get to a more focused design for the client.

We would like to add that we develop 5-10 websites per month within this industry so future work engagements is what we are looking for with quality freelancers.

ADDITIONAL TO BRIEF
Following the entries received so far. We have some universal feedback which may be useful.
We do not want any generic people shapes you can easily get from google images etc. This would be the same as any generic logo in the market. This client requires something unique, not a join up of clipart images and generic icons found in google images under health sport etc.
Many thanks and look forward to receiving some more entries.

ADDITION TO BRIEF
We have decided to go with Red/Silver/Grey with hint of black (if needed) for the colour scheme.
Thank you to all for the entries so far

ADDITION TO BRIEF
Have seen some interesting entries so far. I can confirm if any silhouette of a person are used then this needs to be unique as this is a really common logo feature in the health and fitness industry.
Would be good to see more examples of negative space being used. Just curios to see what entries we get.

Recommended Skills

Employer Feedback

“Extremely creative imagination and very professional. Will be using again for future projects.”

Profile image smecentral, United Kingdom.

Top entries from this contest

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Public Clarification Board

  • NamalPriyakantha
    NamalPriyakantha
    • 2 years ago

    And this is a real contest
    Congrats taganherbord

    • 2 years ago
    1. taganherbord
      taganherbord
      • 2 years ago

      Thanks a lot:)

      • 2 years ago
  • taganherbord
    taganherbord
    • 2 years ago

    Thanks you very much guys:))))

    • 2 years ago
  • Clarify
    Clarify
    • 2 years ago

    Congrats!!!!

    • 2 years ago
  • colbeanustefan
    colbeanustefan
    • 2 years ago

    congrats

    • 2 years ago
  • nonaandmajod
    nonaandmajod
    • 2 years ago

    Congrats @ taganherbord

    • 2 years ago
  • Cbox9
    Cbox9
    • 2 years ago

    Thats awesome logo...Congrats @ taganherbord...:) :) :)......!
    keep the good work going on n on.... :) :) :)

    • 2 years ago
  • smecentral
    smecentral
    Contest Holder
    • 2 years ago

    Thank you too all who participated in this contest. Some truly wonderful concepts and creativity. Thanks for your time and efforts, but unfortunately there can only be 1 winner :-(
    We will be having new contests launching very soon for more logos, banner, t-shirt designs very soon. Look forward to welcoming you to those contests.
    Kind regards
    SME Central

    • 2 years ago
  • logoprint
    logoprint
    • 2 years ago

    WHO IS WINNER?

    • 2 years ago
    1. Clarify
      Clarify
      • 2 years ago

      no winner just waiting..

      • 2 years ago
  • hamza29
    hamza29
    • 2 years ago

    plz rate my logo #1041
    thanxx

    • 2 years ago
  • Clarify
    Clarify
    • 2 years ago

    #1011 thank you

    • 2 years ago
    1. Clarify
      Clarify
      • 2 years ago

      kindly check out my last two entries thank you!!!

      • 2 years ago
    2. Clarify
      Clarify
      • 2 years ago

      ...

      • 2 years ago
  • whizzdesign
    whizzdesign
    • 2 years ago

    #979, #978 - thanks!

    • 2 years ago
  • handoyo3
    handoyo3
    • 2 years ago

    Please #971 and #973, thanks

    • 2 years ago
  • servicessovero
    servicessovero
    • 2 years ago

    Good luck everyone!!! (^_^*) I have seen some awesome logos here. Keep up the good work!!
    Please See Entry #1062 and #1063 and the PM that I have sent you.

    Kind Regards,
    Sovero.Co

    • 2 years ago
  • vjkatashi
    vjkatashi
    • 2 years ago

    #1060

    • 2 years ago
  • vjkatashi
    vjkatashi
    • 2 years ago

    #1059

    • 2 years ago
  • whitecat26
    whitecat26
    • 2 years ago

    #1051

    • 2 years ago
  • whitecat26
    whitecat26
    • 2 years ago

    #1050

    • 2 years ago
  • Simental02
    Simental02
    • 2 years ago

    please check #1045

    • 2 years ago
  • whitecat26
    whitecat26
    • 2 years ago

    any comments on #1043

    • 2 years ago
  • ahmedhussaing
    ahmedhussaing
    • 2 years ago

    hi

    • 2 years ago
  • hamza29
    hamza29
    • 2 years ago

    .

    • 2 years ago
    1. hamza29
      hamza29
      • 2 years ago

      Hello boss,
      plz check #1041 thanx...

      • 2 years ago
  • rajnandanpatel
    rajnandanpatel
    • 2 years ago

    Pleae check #1040

    • 2 years ago
  • AminaHavet
    AminaHavet
    • 2 years ago

    Hi,
    hope you like entries #1037 #1038 and #1039

    regards

    • 2 years ago
  • Graphopolis
    Graphopolis
    • 2 years ago

    Please Check #1035

    • 2 years ago
  • tenstardesign
    tenstardesign
    • 2 years ago

    Please rate my design.

    • 2 years ago
  • gentijansaliu
    gentijansaliu
    • 2 years ago

    #999 IS A WINNER?

    • 2 years ago
  • whitecat26
    whitecat26
    • 2 years ago

    any suggestions on #1014

    • 2 years ago
  • Clarify
    Clarify
    • 2 years ago

    mpravo @mdimitris poly oraia ta teleutea sou!!

    • 2 years ago
    1. mdimitris
      mdimitris
      • 2 years ago

      ...eyharisto poly filos! an k me aresoun sta logotypa genika i pio lites grammes k i aplotita..
      Oraio to simataki sou sto #618 k o tropos grafis sto #373...!

      • 2 years ago
    2. Clarify
      Clarify
      • 2 years ago

      Euxaristo na se kala :)

      • 2 years ago
  • Herry1an
    Herry1an
    • 2 years ago

    I submitted another design #969 - #970, need your feedback.. thanks.. :)

    • 2 years ago
  • sawsanarja
    sawsanarja
    • 2 years ago

    plz check #1010

    • 2 years ago
  • CBDesigns101
    CBDesigns101
    • 2 years ago

    Please see #1008, I believe it meets all of your criteria. The F can be used alone and the text has an Asian inspiration.

    • 2 years ago
  • whizzdesign
    whizzdesign
    • 2 years ago

    #979, #978 - original design

    • 2 years ago
  • alivadesigns
    alivadesigns
    • 2 years ago

    Please Check #990 #991

    • 2 years ago
  • NamalPriyakantha
    NamalPriyakantha
    • 2 years ago

    #975
    thanks

    • 2 years ago
  • sawsanarja
    sawsanarja
    • 2 years ago

    plz check #984. Thank You

    • 2 years ago
  • handoyo3
    handoyo3
    • 2 years ago

    #971, thanks sir

    • 2 years ago
    1. handoyo3
      handoyo3
      • 2 years ago

      also #973

      • 2 years ago
  • smarttaste
    smarttaste
    • 2 years ago

    --------------------------------- #968 --------------

    • 2 years ago
  • desigeners
    desigeners
    • 2 years ago

    plz check #913,#915,#917,#918 thx

    • 2 years ago
  • zoopa
    zoopa
    • 2 years ago

    monstercontest

    • 2 years ago
  • XDREAM11
    XDREAM11
    • 2 years ago

    Hi please check my design #920

    • 2 years ago
  • smecentral
    smecentral
    Contest Holder
    • 2 years ago

    ADDITION TO BRIEF
    Please ensure if using any symbols that they are not sport specific. For example no dumbbells/weights etc as this is bodybuilding focus, but we need the logo to appeal to all - swimming, tennis, yoga etc. Thank you all for your efforts so far.

    • 2 years ago
  • smecentral
    smecentral
    Contest Holder
    • 2 years ago

    ADDITION TO BRIEF
    As per our brief where we require a unique font, this is why we have rated some entries high also, because of a great CLEAR to read font, but also UNIQUE. Not a font that looks like a generic Aerial type font. So please ensure your fonts are unique and not very common.

    Also we have decided to not have a design where there are 2 F's back to back looking like the shape of a plane wing, this is not strong enough unless REALLY well designed.

    Lastly as per our request for a strong enough F in the symbol that it can represent the brand by itself without wording, it really needs to be strong, bold and uniquely designed. Think WB (Warner Brothers) or W in World Wrestling Entertainment. These are strong single/double letter symbols.

    Hope this helps all of you and please keep checking back for more updates.

    • 2 years ago

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