SUPA is a range of Car Care, Home Care, Floor Care, Personal Care and Industrial Care products. The tagline is SUPA Price, SUPA Quality, SUPA Value. The logo has been designed already and is attached. The logo and name is a trade mark in South Africa.
A marketing campaign will be launched to get the products on the shelves of wholesalers and retailers. Photos of the products are attached.
SUPA Direct is the name of a shop that is setup for customers to view and buy the products. A facebook page has been setup ([url removed, login to view]) and a twitter account ([url removed, login to view]) is available. Other social media profiles will be setup.
During this contest a corporate identity will be designed for this brand of detergents. It will consist of: business cards, letterhead, email signature, presentation folder, brochure layout, powerpoint template, apparel design, indoor and outdoor signage and delivery vehicle branding. The existing logo will be used for the corporate identity. The colour combinations can be changed as per the attached photos of products.
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