Guerrilla Marketing Vehicle Wrap – Make People Photograph This Van

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Prize:

€50 EUR

Entries Received:

213

7 days, 18 hours remaining

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We are looking for a highly creative designer to develop a guerrilla marketing vehicle wrap concept for a Ford Transit 350 L3H2, used for our mobile tire service business. Our platform is vulcanizaremobila.com. You can use the website to understand what we do, our services and our business. However, you are NOT required to follow the current visual style of the website. We are open to completely new creative directions. THE OBJECTIVE This is NOT a standard commercial vehicle wrap. We want to transform our Ford Transit into a moving guerrilla marketing attraction. When people see the van on the street, in traffic, at a gas station or parked somewhere, we want them to: * Stop and look * Smile or laugh * Take out their phone * Photograph or film the van * Send it to friends * Post it on Instagram, TikTok, Facebook, etc. * Remember our brand The ultimate test for your design is simple: “Would someone who has nothing to do with our company still take a picture of this van?” If the answer is YES, you are going in the right direction. IMPORTANT – THE ADVERTISING MUST STILL WORK Creativity is the priority, but this is still a real commercial vehicle and people must be able to understand who we are and how to contact us. The final design MUST incorporate these three elements: Our company logo Website: vulcanizaremobila.com Phone: +40 750 291 020 These elements should be clearly visible and readable, especially the phone number and website. However, we do NOT want them simply placed on the van like a traditional advertisement. Whenever possible, try to integrate the logo, website and phone number naturally into the creative concept. Someone should first think: “What the hell is that? I need a photo!” …and immediately afterward be able to see: vulcanizaremobila.com +40 750 291 020 The guerrilla concept attracts the attention. The branding converts that attention into customers. THINK GUERRILLA MARKETING Use the actual shape and proportions of the Ford Transit 350 L3H2 as part of the creative idea. We encourage concepts involving: * Optical illusions * 3D effects * Oversized tires or wheels * Funny or unexpected situations * Fake damage or exaggerated mechanical situations * Characters interacting with the van * Creative use of doors, windows, wheels and body panels * Visual jokes involving flat tires, punctures, tire replacement or roadside assistance * Unexpected perspectives * Designs that look different depending on which side of the van you see These are only examples. Do not limit yourself to them. Surprise us. We would rather receive a crazy but intelligent idea than another conventional corporate vehicle wrap. WHAT WE DON’T WANT Please do NOT submit a typical corporate vehicle wrap consisting mainly of: Logo + phone number + tire pictures + website + colored stripes. There are thousands of commercial vans like this. We want something people will actually remember. The logo, vulcanizaremobila.com and +40 750 291 020 must be visible, but they should support the creative concept rather than replace it. VEHICLE Ford Transit 350 L3H2 The concept must be designed specifically around this vehicle and its real proportions. Please show the concept from: Left side / Right side / Rear / Front Mockups should clearly demonstrate how the visual concept works on the actual vehicle. HOW WE WILL SELECT THE WINNER We will prioritize: Originality Humor Visual impact Creativity Shareability / viral potential Smart use of the vehicle’s shape Visibility of the brand and contact information We are not necessarily looking for the most beautiful van. We are looking for the most unforgettable van. Think of the Ford Transit as a giant moving billboard, a visual joke and a social-media object at the same time. MAKE PEOPLE PULL OUT THEIR PHONES.

Guaranteed

Skills Required

Advertising

Branding

Creative Design

Facebook Marketing

Graphic Design

Marketing Strategy

Photoshop

Photoshop Design

Accepted File Formats

gif, jpeg, jpg, png

Clarification Board
No spam, self-promotion or advertisement is permitted.

Md. Rasel

@raselranabd

1 day ago

please check #225

Md. Rasel

@raselranabd

1 day ago

please check #225

Md. Rasel

@raselranabd

1 day ago

please check #225

Md Hafizur Rahman

@mdhafiz013

4 days ago

Dear Respected Contest Holder, Thanks for the clear direction! please contact me through an inbox message? I'll send you the updated design.

Md Hafizur Rahman

@mdhafiz013

4 days ago

Dear Respected Contest Holder, Thanks for the clear direction! please contact me through an inbox message? I'll send you the updated design.

Md Hafizur Rahman

@mdhafiz013

4 days ago

Dear Respected Contest Holder, Thanks for the clear direction! please contact me through an inbox message? I'll send you the updated design.

Md Hafizur Rahman

4 days ago

Md Hafizur Rahman

4 days ago

Carl

6 days ago

CH, never forget this, you're going to get Many HUNDREDS of entries and the overwhelming majority will be AI generated, 99% AI. These scammers paste your brief into an AI image tool and submit whatever it generates in seconds. No effort, no craft, no originality. Real hand crafted design takes genuine time, skill, and human creativity, and the work always reflects it. This is why so many entries look virtually identical, AI is bound entirely by your words and brings nothing creative beyond them. Multiple entries posted rapidly back to back are another warning sign, real designers simply don't work that way. SAMENESS AND RAPID ENTRIES, BOTH SIGNS OF AI, EVERY TIME. ALSO PLEASE NOTE!!! AI-generated images carry zero copyright protection, leaving any third party free to replicate the design, which could lead to legal disputes over ownership or usage rights down the line.