We have just launched a new facebook page for a brand of eyeglasses - we sell spectacle frame complete with prescription. These are sold at our own-brand stores in Australia. The staff at our stores are taking pictures of customers trying on their favourite frames. We would like to add customer images to our facebook page and create incentives for the customers to tag themselves and involve their friends in commenting and recommending a favourite choice. So a customer with two photos, of themselves in each of two frames, would maybe ask for a vote of the best of the two images.
We are also open to other ideas that would increase Reach and also the People Talking About This metrics. We offcourse would also like to see an increase in Facebook fans but only if they are relevant/valuable to our business (local and friends of customers etc).
Can you think of anything else that would make our page stand out and appeal to the masses? We are looking for viral growth.