Logo for: Punta del Valle Eco-Resort

  • Status: Closed
  • Prize: $100
  • Entries Received: 99
  • Winner: nadialuisemk

Contest Brief

Creative Brief - Logo Design: Punta del Valle Eco-Resort
● Logo
● What is the purpose of the logo and where will it be used?
● The objective of the logo is to identify the business and it will be used in all types of printed and digital advertising material.
● What are the specific products and / or services offered by the company?
● Ecological lodging (ecological resort)
● What is the name and history of the company?
● Punta del Valle Eco-Resort, new company.
● Who is the target audience?
● Visitors of Valle de Guadalupe, Baja California Mexico., tourism in general
● Who is the competition?
● El Cielo Resort, Boutique Hotel Valle de Guadalupe, EONO (Please google and investigate before working on your design)
● Design preferences
● Which palettes / range of colors do you prefer? why?
● Black, earth colors, it is important to implement a design attached to the Guadalupe Valley theme and the ecological aspect of the business. Where will the logo be used primarily?
● In advertising material. Is there an element that you want to appear in the logo?

In your opinion, what defines a well-designed logo? What is your preference, in reference to icons, typography, colors etc?
● Typography similar to the logo of “El Cielo” with a more contemporary touch. What restrictions, if any, could exist on the logo? What words or icons should be included in the logo? What are the possible applications in which this logo will be used?
● ● Target audience / Target
● Who is the main target audience? (Who is more likely to use your services / products?)
● International tourism as well as national Are you satisfied with the public of people to whom your company provides services?
● Yes Are you looking to expand, modify or completely change your target audience? or will it remain the same?
● It is a new logo so we would like to focus on national and international tourism. How do you plan to focus on your target audience?
● With quality services What are your main forms of advertising?
● Internet How do most customers know your company / service or product?
● Social networks and internet What genre are you targeting? Where do most of your clients live? What is the average income level of your target audience?
Medium high to high
Keywords: Solar Powered, Energy efficiency, locally sourced, recycled and reused, endemic fauna and flora, wine country, hillside, modern architecture.


For all those utilizing symbols, buildings or plants, all your designs need to have a justification and be topicalized with the local climate flora and fauna, I have also attached some renders of the cabin architecture to match your design if being used as part of your logo proposal.


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“Excellent, very communicative, will work with her again.”

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