We are looking for innovative promotional ideas for a regional NSW shopping centre to promote Mothers Day 2014 with an objective of driving customer engagement, foot traffic into the centre, in centre sales and growth of customer database.
We want to engage the local community with a catchy and interesting promotion rather than the usual 'enter a draw' to win a prize mechanic. Delivery channels for promotion include in-centre print ( posters), digital (EDM and digital screens) and social media including FB. Contest entries need to clearly show the creative idea, including the suggested creative approach and execution across delivery channels plus an outline of the promotional mechanic.
Please note that the promotional budget is limited (unless suggested mechanic drives revenue to pay for prizes) and delivery does not stretch to external media channels such as press, TV or radio.