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Mothers Day Promotional idea

Mothers Day Promotional idea

Closed
Entries
74
Prize (AUD)
$300

Contest Brief

We are looking for innovative promotional ideas for a regional NSW shopping centre to promote Mothers Day 2014 with an objective of driving customer engagement, foot traffic into the centre, in centre sales and growth of customer database.

We want to engage the local community with a catchy and interesting promotion rather than the usual 'enter a draw' to win a prize mechanic. Delivery channels for promotion include in-centre print ( posters), digital (EDM and digital screens) and social media including FB. Contest entries need to clearly show the creative idea, including the suggested creative approach and execution across delivery channels plus an outline of the promotional mechanic.

Please note that the promotional budget is limited (unless suggested mechanic drives revenue to pay for prizes) and delivery does not stretch to external media channels such as press, TV or radio.

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  1. Winner
    Runner up
    entry number 83
     Contest Entry #83 for Mothers Day Promotional idea
     Contest Entry #83 for Mothers Day Promotional idea
     Contest Entry #83 for Mothers Day Promotional idea
     Contest Entry #83 for Mothers Day Promotional idea
     Contest Entry #83 for Mothers Day Promotional idea
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    entry number 34
     Contest Entry #34 for Mothers Day Promotional idea
    1 Like
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    entry number 17
     Contest Entry #17 for Mothers Day Promotional idea
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    entry number 10
     Contest Entry #10 for Mothers Day Promotional idea
    1 Like
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    entry number 82
     Contest Entry #82 for Mothers Day Promotional idea
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    entry number 16
     Contest Entry #16 for Mothers Day Promotional idea
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    entry number 5
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    entry number 3
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    entry number 11
     Contest Entry #11 for Mothers Day Promotional idea
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    entry number 44
     Contest Entry #44 for Mothers Day Promotional idea
    1 Like
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    entry number 37
     Contest Entry #37 for Mothers Day Promotional idea
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    entry number 36
     Contest Entry #36 for Mothers Day Promotional idea
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    entry number 35
     Contest Entry #35 for Mothers Day Promotional idea
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    entry number 33
     Contest Entry #33 for Mothers Day Promotional idea
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    entry number 59
     Contest Entry #59 for Mothers Day Promotional idea
     Contest Entry #59 for Mothers Day Promotional idea
     Contest Entry #59 for Mothers Day Promotional idea
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    entry number 58
     Contest Entry #58 for Mothers Day Promotional idea
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    entry number 46
     Contest Entry #46 for Mothers Day Promotional idea
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    entry number 9
     Contest Entry #9 for Mothers Day Promotional idea
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    entry number 8
     Contest Entry #8 for Mothers Day Promotional idea
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    entry number 6
     Contest Entry #6 for Mothers Day Promotional idea
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    entry number 47
     Contest Entry #47 for Mothers Day Promotional idea
    1 Like
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    entry number 61
     Contest Entry #61 for Mothers Day Promotional idea
     Contest Entry #61 for Mothers Day Promotional idea
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    entry number 51
     Contest Entry #51 for Mothers Day Promotional idea
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    entry number 49
     Contest Entry #49 for Mothers Day Promotional idea
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