Redesign SMART Communications & PLDT’s Logos! #ANewerDay

  • Status: Closed
  • Prize: $150
  • Entries Received: 219
  • Winner: iqsignarvin

Contest Brief

Breaking news: SMART and its sister company PLDT recently redesigned their logos.

Supposed to represent the three pillars of their business (“our Customers, our People, and our Technology”) the revamped logos elicited reactions such as:

“Overall, this feels like it's trying too hard and more important, the Smart brand now feels awfully corporate and has lost the consumer brand vibe the previous one had.” - Brand New ([login to view URL])

“I hate to say this, but I know I'm not alone in thinking so: these logos are godawfully fugly.” - Timothy James Dimacali, Science and Technology Editor ([login to view URL])

“Pero pangit lang talaga yung bagong logos ng Smart at PLDT. #‎ripPLDTlogo‬” - Kay Aranzanso, Graphic Designer ([login to view URL])

Think you can do better? Time to roll up your sleeves -- let’s #GetWorkDone!

HERE’S WHAT WE WANT YOU TO DO

Submit your own redesigned PLDT and SMART logos.

THE RULES

Submit your designs and tell us why they’re waaay better than the telco’s new logos.

1. The designs DO NOT NEED to follow SMART & PLDT’s colors and patterns palette. Submit your unique composition.
2. Submit screen quality JPEG and PNG files.
3. Make sure the logos highlight their three business pillars: Customers, People, and Technology.
4. Include a short description (maximum of 100 words)

THE WINNERS

The design which highlights PLDT and SMART’s business pillars in a visually-appealing manner wins the top prize of $150.

Two runners-up will also be chosen, who will receive $75 each.

FYI:

This logo contest is just for fun -- SMART and PLDT won’t use your logos. (Boo.) But if you want some additional exposure for your creative work, upload your design and the link to your contest entry on social media using the hashtags #ANewerDay #GetWorkDone, while tagging @Freelancer. We'll try our best to retweet/repost all the best entries to our followers worldwide.

We may also promote your designs in various forums/media, so make sure your designs stand out!

Recommended Skills

Top entries from this contest

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Public Clarification Board

  • FreelancerComp
    Contest Holder
    • 3 years ago

    Congratulations to all the winners! Thanks everyone for joining. :)

    • 3 years ago
    1. azhanmalik360
      azhanmalik360
      • 3 years ago

      I thought I won .I so much hard work on this....but it's ok.....Best of luck

      • 3 years ago
    2. Arakarenina
      Arakarenina
      • 3 years ago

      I was rooting for #284 to win. The logos stayed true to the brands personalities, even better than what I submitted. #271 reminded me of Sony Ericson's green logo. You guys there should hire people with design backgrounds to handle your contests. I can never figure out the reasoning for picking the winners in your contests. Either they are rigged or you only get random people in the company to judge.

      • 3 years ago
  • manilazoo
    manilazoo
    • 3 years ago

    #271 has very similarity to fonts of" smart USA" http://www.sociagility.com/2012/06/smart-by-name-but-was-it-really-smart/

    • 3 years ago
  • manilazoo
    manilazoo
    • 3 years ago

    #284 is an Barack Obama logo
    http://www.wikiwand.com/en/Obama_logo

    • 3 years ago
  • manilazoo
    manilazoo
    • 3 years ago

    #311 is the logo of “The Colour Palette Company.” https://gwilharris.wordpress.com/2015/10/29/designing-the-brand/

    • 3 years ago
  • manilazoo
    manilazoo
    • 3 years ago

    #311 looks like this: http://www.clker.com/clipart-rainbow-octagon.html

    • 3 years ago
  • uppercut05
    uppercut05
    • 3 years ago

    please check #323

    • 3 years ago
  • manilazoo
    manilazoo
    • 3 years ago

    Entry #322

    • 3 years ago
  • manilazoo
    manilazoo
    • 3 years ago

    ENTRY #316

    • 3 years ago
  • manilazoo
    manilazoo
    • 3 years ago

    Entry #314

    • 3 years ago
  • azhanmalik360
    azhanmalik360
    • 3 years ago

    Entry #304 pldt logo is stolen from here http://thumb1.shutterstock.com/display_pic_with_logo/2781817/311649158/stock-vector-circle-logo-vector-with-triangles-elements-pink-colors-311649158.jpg

    • 3 years ago
  • dlanorselarom
    dlanorselarom
    • 3 years ago

    #299 #306 please check

    • 3 years ago
  • dominicromero
    dominicromero
    • 3 years ago

    #298 and #195 #196

    • 3 years ago
  • jomarpantua23
    jomarpantua23
    • 3 years ago

    Please see #294. .fast internet logo. .all original. .hope you like it. .Thanks!

    • 3 years ago
  • wrenfollowbckr7
    wrenfollowbckr7
    • 3 years ago

    #292 , #208 and #176 - Thanks :D Malaman ang description nyan :D

    • 3 years ago
  • DCArts101
    DCArts101
    • 3 years ago

    kindly please check entry #289 & #290 thanks

    • 3 years ago
  • manu123dk
    manu123dk
    • 3 years ago

    check #286 thanks

    • 3 years ago
  • manu123dk
    manu123dk
    • 3 years ago

    check #285 thanks

    • 3 years ago
  • jicxer
    jicxer
    • 3 years ago

    #284

    • 3 years ago
  • adilesolutionltd
    adilesolutionltd
    • 3 years ago

    Please Check : #279

    • 3 years ago
  • FreelancerComp
    Contest Holder
    • 3 years ago

    Hey there! We noticed that majority of you are not writing description for your entries. Please share with us something about your concept. Remember that it's one consideration in judging your entries.

    • 3 years ago
  • manu123dk
    manu123dk
    • 3 years ago

    Check #267 #268 thanks

    • 3 years ago
  • manu123dk
    manu123dk
    • 3 years ago

    Please check #263 ......

    • 3 years ago
  • manilazoo
    manilazoo
    • 3 years ago

    Entry #244

    • 3 years ago
  • manilazoo
    manilazoo
    • 3 years ago

    Entry #246

    • 3 years ago
  • wrenfollowbckr7
    wrenfollowbckr7
    • 3 years ago

    #208 and #176 - Thanks :3 - Smartbro user here :3

    • 3 years ago
  • adilesolutionltd
    adilesolutionltd
    • 3 years ago

    Please Check : #235 #236 #237 #238

    • 3 years ago
  • Nikul1087
    Nikul1087
    • 3 years ago

    please check my entery #230

    • 3 years ago
  • banklogo40
    banklogo40
    • 3 years ago

    Please check #225 #226

    • 3 years ago
  • FreelancerComp
    Contest Holder
    • 3 years ago

    Hello everyone! Please be reminded that you should submit TWO (2) LOGOS -- for Smart and PLDT -- and upload them as a single entry as they will be judged as one. Please don't forget to add a description too (or leave it as a comment in your existing entry). It's part of the contest rules. Good luck!

    • 3 years ago
  • uppercut05
    uppercut05
    • 3 years ago

    please check entry #203

    • 3 years ago
  • edrex143
    edrex143
    • 3 years ago

    LOOK LIKE NEW SMART LOGO..https://www.freelancer.com/contest/Graphic-Logo-Design-for-telecom-consultant-company-8721.html

    • 3 years ago
  • nicoesmale
    nicoesmale
    • 3 years ago

    Pleases Check Entries #161 #199 Thanks!

    • 3 years ago
  • Manipulator69
    Manipulator69
    • 3 years ago

    please check entry number 61 #61

    • 3 years ago
  • Manipulator69
    Manipulator69
    • 3 years ago

    #61

    • 3 years ago
  • dominicromero
    dominicromero
    • 3 years ago

    Request contest holders to increase prize and upgrade contest by posting #extended, #sealed, #increaseprize. #194

    • 3 years ago
  • dominicromero
    dominicromero
    • 3 years ago

    Entry #194 :)

    • 3 years ago
  • jicxer
    jicxer
    • 3 years ago

    Entry #193

    • 3 years ago
  • manilazoo
    manilazoo
    • 3 years ago

    Entry #190

    • 3 years ago
  • nairbnalatac
    nairbnalatac
    • 3 years ago

    Entry #182 -PH, THANKS PO

    • 3 years ago
  • wrenfollowbckr7
    wrenfollowbckr7
    • 3 years ago

    Entry #176 -PH , Thanks :3

    • 3 years ago
  • tjilon2014
    tjilon2014
    • 3 years ago

    plz check #169

    • 3 years ago
  • nicoesmale
    nicoesmale
    • 3 years ago

    Kindly Check Entry #161 Thanks!

    • 3 years ago
  • brianmontejo
    brianmontejo
    • 3 years ago

    PLEASE SEE ENTRY #73

    • 3 years ago
  • DCArts101
    DCArts101
    • 3 years ago

    Please see entry #147 , #148 and #150 , #151 , thanks

    • 3 years ago
  • Ahclove
    Ahclove
    • 3 years ago

    #96 #97 #94 #127 #149 Hopefully. :)

    • 3 years ago
  • banklogo40
    banklogo40
    • 3 years ago

    Please check #134

    • 3 years ago
  • sdartdesign
    sdartdesign
    • 3 years ago

    Please Check #128 #129 #130 #131 #132 #133

    • 3 years ago

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