The site name is PORTFORA
Its first goal is to replace [url removed, login to view] (the most popular, but outdated/flawed site). Initially it will be launched for models/photographers/MUAs/stylists, but once grown to a decent size it will add actors, dancers, singers, musicians, venues, technicians etc.
The site allows people to have a public profile of their work, to find other people to work with (pay or be paid), and create/apply for castings/auditions.
The USPs over existing sites are: better design/usability, trust, professionalism/class
* Qualities that the brand/logo should have:
Classy, Elegant, Stylish
High quality content/people (Non-amateur / non-wannabe)
Related to creativity/talent, portfolios, and people
* High fashion & perfume are two spaces that have the branding feel that I’m looking for.
Here are a list of brands that have logos I like (they feel stylish, deluxe, professional). Also see attached image.
Vogue, Chanel, Escada, Harper's Bazaar, Bijoux/Givenchy, Dior, Gucci, Tiffany & Co, Louis Vuitton, La Vita
* Words/Themes for the logo/site
portfolio, photos, talent, creative, network, artist, community, forum, professional, upmarket, classy, trusted, quality
NB: The name "PORTFORA" is a portmanteau of "Portfolio" and "Forum". It was selected primarily for the way it sounds.
I expect the logo will comprise the word PORTFORA in an appropriate font, accompanied by a square logo/icon.
The square logo should be usable on its own, and recognisable when small (e.g. to be used for social media profile pics, favicon); be usable to the left of the text (e.g. site header), or above/below the text (e.g. business card)
The square logo/icon probably shouldn't contain the word PORTFORA, as it’s not legible when resized down to a 64px square icon. It could be an image/shape related to the name/space, or it could be something based on the letter "P" (or "P" and "F").
I’m pretty sure the title PORTFORA looks best in uppercase.
I like the fonts used by Vogue magazine, and Gucci (serif fonts), as well as sans-serif round fonts like the Escada and Chanel logos (see attached image).
In my tests, Century Gothic is my favourite sans-serif font (like Escada), while Modern No 20 is like Vogue. The thin stalks in the Vogue-like font make the text a *little* hard to see, so something like that but a touch thicker? Otherwise, I also liked Mongolian Baiti.
I think that monochrome white on black (or vice versa) would work best for the font.
Most of your effort should go on the logo/icon. It could be monochrome too, and the site will be mostly greyscale (so that the various photos don't clash with the site colours), but the site will require a spot/accent colour for links/buttons. I'm currently thinking Vine-like teal, or muted gold/browns (like Louis Vuitton) may fit better? I'm open to see what colour suggestion you may come up with that work best with the feel of the brand. It doesn’t necessarily have to be used in the logo, which may work best as a black and white logo/title.
NB: The site will have a flat/square-tiled modern UI, so gradients/shadows/gloss effects should only be used in the logo IF they work alongside the flat design. Otherwise, a flat/monochrome logo may work better.
See the attached image for the current UI mockup. The colour scheme isn't quite right at the moment, but gives you an idea of the flat/tiled feel.
I quite like this fleur de lys symbol ([url removed, login to view]), and wonder if the left half could be incorporated with a flourished "P", and the right half a flourished "f" or "F" ?
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