UPDATE: I don't want a new concept for my logo. The only thing I'm asking is try to make "the" more creative but essentially keeping the logo the same. Additionally, I'm looking for aligned branding patterns and icons. AI entries aren't welcome at this point.
THE BRAND
The Metanoia Project is a seasonal transformation brand for women. Our products — digital planners, journals, CBT worksheets, and Notion templates — are organized around four life phases: Awaken, Become, Release, and Restore.
We live at the intersection of practical planning, inclusive spirituality, and nature-forward design. Our customer is a woman who's done performing wellness and ready to actually live differently. Our tone is warm, grounded, and real — not clinical, not hustle-culture, not boho-maximalist.
THE CHALLENGE
We have an existing logo — a geometric butterfly/leaf mark paired with our wordmark set in Loubag (Semi Bold) by Creative Media Lab. The logo currently has a vertical bar divider between the mark and wordmark that needs to be removed. More importantly, the mark and wordmark need to feel like one unified, intentional lockup — not two separate elements placed next to each other.
Beyond the logo, we need our full brand system extended: seasonal color frameworks, surface patterns, iconography, and a complete Canva brand kit our team can use independently across all products.
This is a build-on, not a start-over. The butterfly/leaf mark and Loubag typeface stay. You are making it cohesive and complete.
TYPOGRAPHY
Primary typeface: Loubag by Creative Media Lab (client holds commercial license — font files provided at project start).
Wordmark: Loubag Semi Bold
Headings: Loubag Bold
Body text: Loubag Regular
Captions / supporting text: Loubag Light
Do not substitute this font in any deliverable.
CORE BRAND COLORS — FIXED, DO NOT CHANGE
These three colors must appear in every seasonal palette and every deliverable. They are the brand anchor.
Forest Green: #3D6B57
Sage: #8FAF8F
Warm Cream: #FAF6EF
SEASONAL ACCENT PALETTES
Each season keeps the three core colors and adds two accent colors reflecting its emotional energy. We have provided directional hex values below — designers are encouraged to propose alternative palettes as long as they harmonize with the core three and stay within the seasonal energy brief. Show your thinking.
AWAKEN — Spring
Directional accents: Antique blush #C9A49A + Soft plum #7D6478
Energy: Editorial, quiet bloom, new light. Do not add more greens — spring energy here is expressed through muted pinks and plums, not foliage.
BECOME — Summer
Directional accents: Amber gold #C8930A + Warm honey #F5D78E
Energy: Full bloom, confident, sun-soaked.
RELEASE — Fall
Directional accents: Terracotta #C4673A + Warm sand #E8B49A
Energy: Harvest, letting go, grounded warmth.
RESTORE — Winter
Directional accents: Muted blue #8B9EB7 + Soft slate #D4DDE8
Energy: Stillness, deep rest, quiet renewal.
Important: Accent colors must harmonize with forest green and warm cream. The brand stays warm and organic across all seasons — avoid cool-toned greens, neons, or overly saturated hues.
REQUIRED DELIVERABLES
Refined logo lockup (Canva + SVG/PNG)
Horizontal, stacked, and mark-only versions. Vertical bar divider removed. Mark and wordmark unified into one cohesive lockup.
Seasonal brand style guide — 4 documents (Canva)
One per season. Core + accent palette, Loubag font usage by weight, color rules, and do/don't examples.
Icon set — 12 icons total (Canva)
4 seasonal icons: seedling (Awaken), sun/bloom (Become), falling leaf (Release), still water or snowflake (Restore).
8 product category icons: journal, planner, worksheet, habit tracker, goal setting, wellness, mindfulness, affirmations.
Style: outline, consistent stroke weight, botanical/organic feel throughout.
Seasonal logo color variations (Canva)
Logo lockup applied in each seasonal palette. Full color, one-color, and reversed versions per season = 12 total logo files.
Surface patterns — 4 to 6 repeating patterns (Canva)
Botanical/geometric-organic motifs drawn from the brand mark and icon set. Suitable for product backgrounds, digital paper packs, and Canva template fills. Delivered in core brand palette — seasonal color variations a bonus. Seamless repeat preferred.
All files editable in Canva
Shared via Canva template link. Vector marks and patterns also provided as SVG or transparent PNG.
STYLE DIRECTION
Yes: Botanical, geometric-organic, warm editorial, nature-forward, grounded feminine, pressed botanical print aesthetic.
No: Boho maximalist, pastel millennial pink, clinical minimalist.
The butterfly/leaf mark should feel like it belongs to the same visual family as the Loubag wordmark — same optical weight, same design language. If you see an opportunity to refine the mark further while preserving its core identity, we are open to that conversation.
WHAT MAKES A WINNING ENTRY
The winning submission will feel like a complete, professional brand system — not a collection of parts. The mark and wordmark will read as one thing. The seasonal palettes will feel distinct but unmistakably part of the same family. The icons and patterns will share a consistent visual language throughout.
We will award the prize quickly to a designer whose work demonstrates they understood the brand, not just the brief.
Long-term opportunity: We have a growing product catalog across four seasonal lines. The winning designer will be our first call for future work.
