Website Redesign for Digital Marketing Company

  • Status: Closed
  • Prize: $1474
  • Entries Received: 44
  • Winner: amandachien

Contest Brief

About Hum
========

Hum Consulting specialises in creating powerful and effective marketing communications for services firms. We help professional experts like accountants, consultants, trainers and financial advisors tell a compelling story about their service offering and create the marketing tools they need to enhance and develop business relationships.

We craft visual identity, key marketing messages and content to make brands sing in print and electronic media, presentations, proposals, direct mail or online.

Existing site: [url removed, login to view]

Audience
=======

The audience of the website are SME business owners or marketing directors, or marketing managers. The site should be gender neutral, targeting the gen-x / baby boomer inner urban demographic. The site audience are professional services firms such as accountants, lawyers, consultants, financial advisors, technology companies looking for advice, insight and results, and are invested in their success. They are time poor and finding it difficult to keep up with modern marketing techniques.

Hum is based in Melbourne, Australia.

Pages
=====

The mockup should consist of at least two pages:

1) Home page, with a primary focus on Call to Action - eg "Is your marketing strategy effectively driving sales?", navigation bar, twitter feed, recent blog article links.

2) One or more secondary pages showing all standard elements of a website - main content, listing pages (as used in blogs or news), forms, sub-navigation etc.

Active menu, sub-menu, menu hover, breadcrumb and form styling should be apparent. It should be clear from the design how navigation will work in the absence of "hover", as on mobile devices. Social icons / integration should be present, but integrated with design, rather than official icons.

The final implementation of the site will use the Twitter Bootstrap 2.x Framework, and LESS. Entrants must have familiarity of the grid approach of this framework, and the design constraints in imposes. Submissions should clearly demonstrate how the design will adapt to different form factor devices, from large screen desktop browsers, to tablets, to small screen mobile devices.

Use of embeddable fonts (font-face) is welcome, but entrants must confirm fonts are available for web use, and suggest fall-back fonts.

Submissions can be bitmap files, vector files, or HTML templates. Submissions are welcome in final Bootstrap 2.x format, however this will not increase the chances of winning, submissions will be judged on design. All source files used in the creation of the design should be included in the submission.

Conversion of the design to Bootstrap will be a follow-up Freelancer project.

Websites to draw inspiration from
========================

1) [url removed, login to view] - whitespace usage, and responsive design (note how the site resizes from desktop to phone form factor dynamically, without redirection or reloading)
2) [url removed, login to view] - layouts and whitespace
3) [url removed, login to view] - whitespace
4) [url removed, login to view] - clean responsive design


Design Guidelines
=============

Hum are retaining their existing logo (in the white background format attached) and colour palette, and the design should incorporate the "children images" motif. The current site refers to IT Services, however these will not be present in the new site, and IT services visitors are not being targeted.

The design should have a strong focus on typography and whitespace - a clean design. The current "dark" design is not to be followed and the "Business Services to Sing About" tag line discarded. The home page will not be "content heavy", and will have a focus on call-to-action. Example elements for home page could include large call to action, large visual, twitter updates, news updates.

Designers should feel free to be creative - non-traditional, while baring in mind the audience demographic.

Recommended Skills

Top entries from this contest

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Public Clarification Board

  • paulkoan
    Contest Holder
    • 3 years ago

    Hello entrants. We have now selected the winner of this contest, and I want to thank all of you for your time and effort, and your excellent submissions. The final decision was very close, and I wish you the best of luck in future contests.

    Thanks, Paul

    • 3 years ago
  • webgik
    webgik
    • 3 years ago

    Congratulation for the winner. Can you please unseal the contest so we can see the winner? Thank you.

    • 3 years ago
  • umar101112
    umar101112
    • 3 years ago

    hi CH. i hope you fine i have send to you design #38 i hope you like my designs and creation i am waiting your feedback thanks
    best regards
    umar101112

    • 3 years ago
  • umar101112
    umar101112
    • 3 years ago

    hi contest holder paulkoan i hope you fine i have send to you design #37 creative work i hope you like my creation color theme and layout. I am waiting your feedback thanks best regards
    umar101112

    • 3 years ago
  • umar101112
    umar101112
    • 3 years ago

    hi CH. i have send to you 2 design i am waiting your feedback i will send to you 3rd desgin very soon i hope you like my creative work thanks best regards
    umar101112

    • 3 years ago
  • patil1987
    patil1987
    • 3 years ago

    Could you rate #17 & also give me feedback?

    • 3 years ago
  • dinamiko
    dinamiko
    • 3 years ago

    Hi, can I use stock photos (eg istockphoto with watermark) for the images of children?

    • 3 years ago
  • robertlopezjr
    robertlopezjr
    • 3 years ago

    hi CH, do you have the original photos of the kids? i just made a quick mock on this, please check private message board. thanks!

    • 3 years ago
  • umar101112
    umar101112
    • 3 years ago

    hi contest holder paulkoan i have send to you 2 design plz give me feedback how is my work? i will send you new option as your requirement (including mobile variants) i am working on it. thanks
    best regards
    umar101112

    • 3 years ago
  • paulkoan
    Contest Holder
    • 3 years ago

    Hello all, we have guaranteed and extended this contest. We like the designs so far, and are putting feedback out. The extension is to give time to meet the brief (including mobile variants), and to encourage submissions that are more \"unique\".

    • 3 years ago
  • patil1987
    patil1987
    • 3 years ago

    hi

    • 3 years ago
  • umar101112
    umar101112
    • 3 years ago

    HI CONTEST HOLDER I HOPE YOU FINE I HAVE SEND TO YOU FRONT PAGE WEB DESIGN I HOPE YOU LIKE MY WORK I WILL SEND YOU 2ND PAGE AS WILL AS POSSIBLE SOON THANKS
    BEST REGARDS
    UMAR

    • 3 years ago
  • UmairStuDiOs
    UmairStuDiOs
    • 3 years ago

    Can you tell what type of imagery you are looking for the call to action?

    Regards.

    • 3 years ago
    1. paulkoan
      Contest Holder
      • 3 years ago

      Hello UmairStuDiOs, you can try any imagary you think fits with the design, but we would like to retain the child motif if you can make it work.

      • 3 years ago
  • smMediaworks
    smMediaworks
    • 3 years ago

    Make the contest Guaranteed please.

    • 3 years ago
    1. paulkoan
      Contest Holder
      • 3 years ago

      Please see existing answers to this request.

      • 3 years ago
  • webgik
    webgik
    • 3 years ago

    Hi, Please check #4

    • 3 years ago
  • umar101112
    umar101112
    • 3 years ago

    hi contest holder i will send to you design as wll as possible soon i hope you like my work thanks
    best regards
    umar

    • 3 years ago
    1. paulkoan
      Contest Holder
      • 3 years ago

      Thanks Umar, look forward to it.

      • 3 years ago
  • webgik
    webgik
    • 3 years ago

    Hy,

    Let me understand please:
    You need 2 designs
    1. Homepage
    2. One inner page which can be Blog, About us etc. or you need an exactly inner page?

    Can we use any fonts or only Google Fonts? You know that it's possible to integrate any font in your site, and with IE10 released last month CSS3 it's working also in IE, so I think you should let us use any creative fonts.

    • 3 years ago
    1. webgik
      webgik
      • 3 years ago

      What if you'll see good quality work, will you guarantee then the contest? Also Please at least for the moment Seal the contest, I don't want to start my work and then to see it copied by some other guys.

      • 3 years ago
    2. paulkoan
      Contest Holder
      • 3 years ago

      This contest is now sealed, it is important your work is protected. If it looks like the submissions are high quality and we have a good chance of success, then we will guarantee.

      • 3 years ago
  • ideaz13
    ideaz13
    • 3 years ago

    hi sir, plz sealed and guaranteed the contest. i think, u got many entry's for guaranteed contest. its fair for u. thanks

    • 3 years ago
    1. paulkoan
      Contest Holder
      • 3 years ago

      This is our first contest on freelancers, and so we cannot guarantee this contest as we have no previous experience of the quality of submissions. Instead we have raised the reward higher to encourage quality. However, the goal is absolutely for someone to win this contest. Please make absolutely sure you understand both the brief and technical aspects of this contest, and ask as many questions you need to ensure you do not waste your valuable time.

      What is the value of sealing the contest to the entrants? Is this to protect your work, if so then I am happy to.

      • 3 years ago
    2. paulkoan
      Contest Holder
      • 3 years ago

      This contest is now sealed, it is important your work is protected. If it looks like the submissions are high quality and we have a good chance of success, then we will guarantee.

      • 3 years ago
  • andrewdigger
    andrewdigger
    • 3 years ago

    Make this contest "guaranteed" please.

    • 3 years ago
    1. paulkoan
      Contest Holder
      • 3 years ago

      This is our first contest on freelancers, and so we cannot guarantee this contest as we have no previous experience of the quality of submissions. Instead we have raised the reward higher to encourage quality. However, the goal is absolutely for someone to win this contest. Please make absolutely sure you understand both the brief and technical aspects of this contest, and ask as many questions you need to ensure you do not waste your valuable time.

      • 3 years ago

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