A logo for the word "ally"

  • Status: Pending
  • Prize: £30
  • Entries Received: 286
  • Winner: Aziaztarek

Contest Brief

The logo needs to be bold, attractive, modern and stylish. It needs to be young and fresh, maybe with some colour. The business needs to attract young lawyers to volunteer their time for free. So it needs to be cool and enticing. I had thought about showing in the logo that others are being helped through the lettering, for example, if the "y" looks like its propping up the other "all" letters (with the extended part of the lower case "y" falling underneath the other letters). Something visual to, in a basic way, reflect the concept would be great (helping others, supporting, giving your time for communities and freelancers....that sort of thing).

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